About This Archive

Archived Articles on Resources

  • Free Stuff For The Office :: May 26, 2008

    The May 2008 issue of Inc. Magazine features a bunch of free tools that you may find useful for your business.

  • Mastering Keywords :: May 20, 2008

    Proper planning at the outset of a project is a critical success factor - one such facet is keyword research and how it ties into copywriting and search engine optimization.

  • Content Theft and Plagiarism :: March 31, 2008

    The demand for content puts more pressure on website administrators, who may resort to stealing content in order to fill space on their sites

  • How Much Is Too Much? :: January 13, 2008

    How much should you spend to register new domain names? Why would you even bother to spend more than you have to?

  • Update Your Flash Player :: January 1, 2008

    CNET’s security blogger Michael Horowitz described extensively in a recent blog entry why it is so important to upgrade right away your browsers on Macs, Linux and Windows to Flash Player’s version 9.0.115.0.

  • Keep HTML Emails Sexy :: December 18, 2007

    The world of email deliverability has changed a lot in recent years - who is sending the email is becoming more important than what the email says. Find out how to maintain good sender reputation!

  • Position Your Brand :: November 11, 2007

    The 4D positioning rule is desirable by customers, distinctive from the competition, deliverable by the company, and durable over time.

  • No One Loves You? :: August 9, 2007

    How do you get your new site noticed, how do you get traffic?

  • Turning “Scanners” into Readers :: August 7, 2007

    Writing killer copy is almost as important as having a great design. Unless you don’t care that your visitors leave right away.

  • Zero Inbox :: August 1, 2007

    43 Folders has a special series looking at the skills, tools, and attitude needed to empty your email inbox — and then keep it that way.

  • The Perfect Newsletter :: July 20, 2007

    Anyone should have a newsletter, regardless of what type of site they are running.

  • Community Involvement :: July 14, 2007

    Why do some sites have a significant involvement of their constituent community, and others simply languish?

  • What is RSS? :: May 15, 2007

    There are two types of Internet users, those that use RSS and those that don’t. This video is for the people who could save time using RSS, but don’t know where to start.

  • Logo and Corporate Identities Don’t Come Cheap :: May 1, 2007

    A logo visually represents a company’s values, mission and offerings - so communicating these items requires some serious thinking.

  • 5 Questions for 35 Designers :: April 25, 2007

    Smashing Magazine featured a survey of 35 designers on 5 key questions, making this an excellent keeper.

  • Hard Metrics for Your Site :: April 20, 2007

    Measuring the usability and effectiveness of your site is critical for search engine optimization - a number of new tools for tracking site visitors are raising the bar for turning website statistics into actionable insights.

  • Getting Visitors Involved :: March 5, 2007

    The truth is, response is almost as critical the actual piece itself.

  • Clients Don’t Get It, Do They? :: March 2, 2007

    Who’s at fault when things don’t go as smoothly as they should?

  • Now You’re Invulnerable, Right? :: February 15, 2007

    It’s fairly easy to misconfigure your firewall if you don’t have strong technology expertise among your staff.

  • Moneytizing Your Site :: February 10, 2007

    Discussion of best income streams for blogging guru Darren Rowse.





About Bright Launch

Bright Launch provides web & print design as well as business consulting services for everything you need to succeed online. With core expertise in design & programming (websites, e-commerce, bulletin and blog applications), our experts can also advise you on related legal, marketing, and advertising matters.

Whether you want a redesign for your existing website or just starting the journey: We will guide you from concept development to website launch, and help you grow your business with a clean, attractive and accessible internet presence at affordable prices.

More about Bright Launch ...

Latest Additions

Older posts are archived under the appropriate category listed on the right.

  • Free Stuff For The Office
    The May 2008 issue of Inc. Magazine features a bunch of free tools that you may find useful for your business.
  • Origin Inc.
    When Origin’s principals discussed their ideas during initial consultations, Bright Launch recognized many of the values and expectations guiding its own business practice.
  • Mastering Keywords
    Proper planning at the outset of a project is a critical success factor - one such facet is keyword research and how it ties into copywriting and search engine optimization.
  • Content Theft and Plagiarism
    The demand for content puts more pressure on website administrators, who may resort to stealing content in order to fill space on their sites

Free Resources & Articles