Archived Articles on Best Practices

• Building Your Own Technology Start-up :: September 13, 2006
  

  Four part essay on starting up your own technology company. Lots of insightful checklists.

• Starting a Solo Business :: September 11, 2006
  

  Advice on the many things you should be doing before quitting your day job.

• Is Your Website Search Engine Friendly? :: September 8, 2006
  

  Your personal checklist if your site meets the basic requirements for search engine friendliness.

• Fire Drill Practice for Small Business Managers :: September 3, 2006
  

  Feature on why drills, dry-runs, and simulations are critical before launching.

• IT Pros Say They Can’t Stop Data Breaches :: September 2, 2006
  

  Can corporate IT infrastructure be secured at a reasonable ROI?

• Identity Theft Resources for Businesses :: August 28, 2006
  

  Great set of resources to protect your customers’ security & privacy

• 26 Safeguards Against Identity Theft :: August 27, 2006
  

  Comprehensive set of strategies to avoid becoming a victim of identity theft and fraud.

• Avoiding Identity Theft :: August 26, 2006
  

  Is your company leaking customer’s privacy? Find out how to minimize your exposure.

• Website Promotion Crash Course :: August 17, 2006
  

  Fantastic list of suggestions on how to get more traffic, sell more, and make money.

• Get the Bug: Viral Marketing Unmasked :: August 16, 2006
  

  Enhance your understanding of this cheap - yet powerful - marketing technique, and learn how to apply its lessons.

• Solve the Payment Processing Problem :: August 13, 2006
  

  These calculators will help you choose between a merchant account or a third-party processor.

• Stopping Comment Spam :: August 12, 2006
  

  Excellent list of actions you can implement to reduce your exposure, and how to manage comment spam efficiently.

• Evolving Client Content :: August 11, 2006
  

  Database-driven websites empower clients to manage their own website content, saving a bundle.

• SEO and Your Web Site ::
  

  Search engine optimization isn’t something that’s just tacked on, it is a direct result of solid advance planning.

• How Did You Get Here? ::
  

  Find out how to improve non-homepage visits to your site - your visitors will thank you.

• The Importance of Advance Planning ::
  

  Site planning is the critical ingredient that makes all the difference between a smooth launch and an agonizing disaster.

• Creating the Website Concept ::
  

  “Why do I need this Web site?” goes a long way towards ensuring future success.

• Practical Usability Testing ::
  

  Step-by-step tutorial on how to plan, set up, and run usability testing - all to improve your website.

• Search Engine Optimization ::
  

  Anticipating problems and implementing solutions will make your website more search engine-friendly.

• Benchmarking ::
  

  You cannot manage what you cannot measure. Examining what works and what doesn’t directly influences your bottom line.