Archived Articles on Best Practices

• Practical Usability Testing :: August 11, 2006
  

  Step-by-step tutorial on how to plan, set up, and run usability testing - all to improve your website.

• Search Engine Optimization ::
  

  Anticipating problems and implementing solutions will make your website more search engine-friendly.

• Benchmarking ::
  

  You cannot manage what you cannot measure. Examining what works and what doesn’t directly influences your bottom line.

• Web Design and Integrated Marketing ::
  

  Thinking beyond conventional boundaries and striving for differentiation and memorability is essential to the effectiveness of your brand.

• 11 Ways to Improve Landing Pages ::
  

  Tweaking your landing pages is the most cost-effective way to improve your conversion rate, and hence, sales.

• E-Tailer or E-Failure ::
  

  Hire experts: their experience and know-how to get it done right will guarantee your success. Believe me.

• Financial Fitness ::
  

  Fundamental financial tenets that all early-stage entrepreneurs should be aware of, understand, and heed.

• Common Small Business Legal Mistakes ::
  

  Knowing what pitfalls to watch out for can make all the difference when running/starting your own business.

• Hold Your Horses on AJAX :: August 10, 2006
  

  Sloppy programming and the rush to add Web 2.0 technology to websites could create a significant attack vector threatening businesses.

• Everything About Trademarks :: August 8, 2006
  

  Great collection of trademark-related resources, including links to trademark databases.

• Summertime - Time for a Checkup :: June 11, 2006
  

  Evaluate your current processes and procedures, identify ways to improve, and determine if adequate resources are available.

• Ten Strategies That May Improve Your Business :: April 11, 2006
  

  Regardless of industry - 10 ideas to give you an advantage over the competition.

• Entrepreneurial Deathtraps :: January 15, 2006
  

  The Venture Capital Institute compiled this comprehensive list of twenty-five entrepreneurial deathtraps.

• Tailor Your Value Proposition to Your Customer :: January 11, 2006
  

  Meaningful and distinctive value propositions not only pay dividends in selling your product, they can also focus your product development and commercialization.

• Creating Protected Archives :: October 4, 2005
  

  Using Apple’s Disk Utility to create encrypted disk-image archives as a secure way of storing backups.

• Web of Crime :: October 2, 2005
  

  Special five-part series on the web of crime: zombies, botnets, hackers, malware and more.

• Well, Did You Backup? :: August 31, 2005
  

  Backup has always been important for businesses, and a dynamic shift in the way people use computers is finally driving home the importance of data protection.

• Ten-Minute Guide To Network Security ::
  

  Every great journey begins with a single step, and even if you only have 10 minutes: get the security ball rolling.

• Nolo.com - Your Legal Guide :: August 21, 2005
  

  Law forms for small businesses including estate planning, business law, debt and credit, patents, IP.

• Choosing Insurance Coverage :: August 18, 2005
  

  Your choice of insurance coverage and carrier can make the difference between losing the business and business as usual.