Archived Articles on E-Commerce

• Pricing Your Goods and Services :: April 11, 2006
  

  Understand the relationship of internal costs, market demands and your strategic goals to set your price.

• How to Choose the Best E-commerce Software :: April 10, 2006
  

  Taking the guesswork out of this most critical decision, written from a customer-centric view.

• Tailor Your Value Proposition to Your Customer :: January 11, 2006
  

  Meaningful and distinctive value propositions not only pay dividends in selling your product, they can also focus your product development and commercialization.

• Enhancing the Customer’s Shopping Experience :: August 31, 2005
  

  Putting some thought into how your e-commerce site will manage the purchase processing will pay off handsomely.

• Resources for Entrepreneurs :: August 11, 2005
  

  Nice collection of information about successfully competing in the marketplace.

• Why is Cash Flow so Important :: August 10, 2005
  

  Required reading for any entrepreneur starting their own web-based company.

• Search Engine Ranking :: July 26, 2005
  

  Google uses a variety of parameters to rank your site. Find out which.

• Making Money from Your Website :: July 20, 2005
  

  The nuts and bolts behind building and maintaining a website, and how to keep the money flowing.

• Put Your Best Face Forward: Great Logos :: June 24, 2005
  

  A slick-looking letterhead or business card can create an impression of professionalism and experience.

• E-Commerce Tutorial :: April 10, 2005
  

  Five easy lessons to generate a realistic e-business plan, and what to watch out for.

• Databases Behind Shops :: March 25, 2005
  

  A technologically flavored article with background information on databases/ecommerce.

• Listen to Customers, but Translate What They Say :: February 11, 2005
  

  Knowing when to talk to customers about their needs and knowing when to trust your gut.