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Archived Articles on Marketing

  • How Much Is Too Much? :: January 13, 2008

    How much should you spend to register new domain names? Why would you even bother to spend more than you have to?

  • Position Your Brand :: November 11, 2007

    The 4D positioning rule is desirable by customers, distinctive from the competition, deliverable by the company, and durable over time.

  • No One Loves You? :: August 9, 2007

    How do you get your new site noticed, how do you get traffic?

  • Turning “Scanners” into Readers :: August 7, 2007

    Writing killer copy is almost as important as having a great design. Unless you don’t care that your visitors leave right away.

  • The Perfect Newsletter :: July 20, 2007

    Anyone should have a newsletter, regardless of what type of site they are running.

  • What is RSS? :: May 15, 2007

    There are two types of Internet users, those that use RSS and those that don’t. This video is for the people who could save time using RSS, but don’t know where to start.

  • Logo and Corporate Identities Don’t Come Cheap :: May 1, 2007

    A logo visually represents a company’s values, mission and offerings - so communicating these items requires some serious thinking.

  • Hard Metrics for Your Site :: April 20, 2007

    Measuring the usability and effectiveness of your site is critical for search engine optimization - a number of new tools for tracking site visitors are raising the bar for turning website statistics into actionable insights.

  • Moneytizing Your Site :: February 10, 2007

    Discussion of best income streams for blogging guru Darren Rowse.

  • Really Bad Powerpoint :: February 3, 2007

    You can wreck communication process with lousy logic, but you can’t complete it without emotion.

  • Finding New Readers for Your Blog :: February 1, 2007

    23 great ideas to put to practice. Right now.

  • Power Blogging 101 :: January 31, 2007

    Wide-ranging panel discussion with the top power bloggers.

  • The 10/20/30 Rule of PowerPoint :: January 5, 2007

    Pearls of wisdom for your next sales presentation.

  • Converting Visitors Into Customers :: December 13, 2006

    101 simple, surefire techniques that will make a significant difference.

  • Sweating Financial Statements? :: December 2, 2006

    Help is on the way on how to read annual reports and P&Ls.

  • Execution Is Everything :: November 23, 2006

    Making a perfect first impression is business-critical.

  • The 2006 Holiday Season is Upon Us :: November 15, 2006

    US online retail sales this holiday season will reach $27 billion.

  • Building Analytics into Your Website :: October 25, 2006

    Do yourself a favor and plan to integrate analytics from the outset.

  • Competitive Analysis :: October 18, 2006

    Great tutorial on how to carry out competitive analysis yourself.

  • Are Women More Likely to Click on Contextual Ads? :: October 15, 2006

    Real world example comparing various Adsense campaigns.





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