Archived Articles on Marketing

• Stopping Comment Spam :: August 12, 2006
  

  Excellent list of actions you can implement to reduce your exposure, and how to manage comment spam efficiently.

• Dollars & Sense of Web Analytics :: August 11, 2006
  

  Decisions should be based on hard data, yet you can only measure what you track.

• CSS Typography ::
  

  The right typography will greatly enhance your webpresence. Learn how to serve your visitors with unusual fonts.

• SEO and Your Web Site ::
  

  Search engine optimization isn’t something that’s just tacked on, it is a direct result of solid advance planning.

• Creating the Website Concept ::
  

  “Why do I need this Web site?” goes a long way towards ensuring future success.

• Search Engine Optimization ::
  

  Anticipating problems and implementing solutions will make your website more search engine-friendly.

• Benchmarking ::
  

  You cannot manage what you cannot measure. Examining what works and what doesn’t directly influences your bottom line.

• Web Design and Integrated Marketing ::
  

  Thinking beyond conventional boundaries and striving for differentiation and memorability is essential to the effectiveness of your brand.

• Organic or Paid Marketing? ::
  

  Simply building a site that no one sees has zero value for your organization - get traffic through the right kind of marketing.

• Brand Experience and the Web ::
  

  How can branding be leveraged on the web for the greatest possible business gain?

• Offline Marketing ::
  

  More important than spending the money to market is justifying the money spent on marketing. Get the basics.

• 11 Ways to Improve Landing Pages ::
  

  Tweaking your landing pages is the most cost-effective way to improve your conversion rate, and hence, sales.

• E-Tailer or E-Failure ::
  

  Hire experts: their experience and know-how to get it done right will guarantee your success. Believe me.

• Guide to Starting Your Own Business :: August 10, 2006
  

  Small business paperwork, the basics of accounting, and an overview of some legal considerations.

• Modern Marketing Loves Open Source ::
  

  Open source projects might not be overtly profit-driven but they can have massive commercial impact.

• The Myths of Open Source ::
  

  The arguments for and against open-source software debunked. It’s about working smarter.

• Startups Should Consider Open Source ::
  

  The perfect list of why Open Source is such a compelling proposition for startups and small businesses.

• How to Build a Successful Website ::
  

  Detailed, step-by-step explanations of how to build a profitable website. No rocket science, really.

• Buy Your Domain Name Before Squatters Do ::
  

  Don’t give squatters a chance: Move quickly to register domains once you see they are free.

• Business Websites and IP :: August 8, 2006
  

  Basic business IP issues that you should be aware of before launching a website.