Archived Articles on Marketing

• Intellectual Property Primer :: August 8, 2006
  

  Overview of the fundamental principles of intellectual property law, and how it applies to the important area of website domain names.

• When Do Copyrights Expire? ::
  

  When can you safely copy something that used to be protected by copyright?

• Register Your Copyright ::
  

  Filing for copyright before you were infringed can help you enforce your copyright without the lawsuit.

• Catching Copyright Infringers ::
  

  What are the best ways to get copyright infringers to remove infringed content?

• Crash Course in Copyright ::
  

  What is fair use and when and how do you need to get permission to use someone else’s materials?

• Copyright and Fair Use ::
  

  What are the various rules behind the fair use principle?

• Naming a Business: Mistakes to Avoid ::
  

  Choosing a name for your new business is vitally important, much like laying the cornerstone of a building.

• Nine Keys to Naming Success ::
  

  Naming your company isn’t easy, yet vitally important. Find out what to keep in mind for a strong brand name.

• What’s in a Name? ::
  

  An incredible set of guidelines used to channel the decisions when naming your product or company.

• Strategies for Creating a Catchy Business Name ::
  

  Simple exercises for devising a distinctive name.

• Choosing a Business Name ::
  

  Is there a magic formula for concocting distinctive business names?

• Trends in Logo Design ::
  

  Another illustration of great design being timeless: Great logos that remain relevant and stylish.

• HTML Email Newsletters :: July 12, 2006
  

  How to design your email, how to code it and finally, what essential content to include.

• Browser Statistics :: June 10, 2006
  

  What browsers do you need to cover in your cross-browser, cross-platform testing?

• How Much Should You Charge? :: May 11, 2006
  

  Pricing strategy and specific pricing methods you can use to calculate your optimum pricing.

• Research Your Small Business Idea ::
  

  How to ensure that your idea has legs, and where to access the Service Corps of Retired Executives.

• No One Starts With a Masterpiece :: May 10, 2006
  

  Every successful business has a dirty little secret: They didn’t know they would be successful when they started.

• Logos: Put Your Best Foot Forward :: May 1, 2006
  

  You only make a first impression once, so don’t bungle it.

• Pricing Your Goods and Services :: April 11, 2006
  

  Understand the relationship of internal costs, market demands and your strategic goals to set your price.

• Getting Traffic :: March 5, 2006
  

  Build a good, content-rich site and do the things on this list - you’ll get traffïc and help your ranking at the same time.