Archived Articles on Small Business

• Critical Questions For Your Startup Co-Founders :: October 5, 2006
  

  You may want to discuss these issues before signing on the dotted line.

• The 5 Forbidden Words of Advertising :: September 22, 2006
  

  They’re tempting, but they’ll suck the life right out of your campaign.

• The Big Moo :: September 20, 2006
  

  Good book for anyone out there who wants to become an agent of change.

• Building Your Own Technology Start-up :: September 13, 2006
  

  Four part essay on starting up your own technology company. Lots of insightful checklists.

• Starting a Solo Business :: September 11, 2006
  

  Advice on the many things you should be doing before quitting your day job.

• Delivering a Masterful Elevator Pitch :: September 10, 2006
  

  Covering the basics, as well as the finer points of the perfect elevator pitch, with real world examples.

• The Top Five Marketing Mistakes of Entrepreneurs :: August 31, 2006
  

  Starting a company requires a lot of work. Don’t ruin it by making these disastrous mistakes.

• Measure Everything :: August 29, 2006
  

  Key to any successful marketing campaign is figuring out what worked and what didn’t.

• Open-Source Webservers :: August 24, 2006
  

  LAMP, XAMPP, MAMP: Harnessing Apache, MySQL, and PHP on your operating system.

• Creating the Website Concept :: August 11, 2006
  

  “Why do I need this Web site?” goes a long way towards ensuring future success.

• Financial Fitness ::
  

  Fundamental financial tenets that all early-stage entrepreneurs should be aware of, understand, and heed.

• Common Small Business Legal Mistakes ::
  

  Knowing what pitfalls to watch out for can make all the difference when running/starting your own business.

• Guide to Starting Your Own Business :: August 10, 2006
  

  Small business paperwork, the basics of accounting, and an overview of some legal considerations.

• What is a Shopping Cart Solution? ::
  

  Types of shopping cart solutions and how to go about implementing one.

• What is a Payment Gateway? ::
  

  Types of payment gateways and how to choose between them.

• Point-Of-Sale Solutions (POS) ::
  

  How can physical point-of-sale (POS) terminals be integrated with your ecommerce solution?

• E-commerce and Information Security ::
  

  SSL is used in ecommerce transactions to protect online submission of sensitive customer information.

• Costs of Merchant Accounts ::
  

  To compare merchant solutions, factor in hidden costs.

• Choosing a Merchant Account Provider ::
  

  Everything you need to know to make an informed decision on how to start your e-business.

• What is a Merchant Account? ::
  

  Basics and important issues when considering merchant accounts.