BodyFit Physical Therapy

BodyFit Physical Therapy Website

BodyFit is a premier healthcare clinic based in New York City addressing physical therapy and wellness needs to empower patients to maintain an active and healthy lifestyle.

For their May 2009 opening, Bright Launch helped to convey the facility’s open, spacious and inviting nature on BodyFit’s new website. Visit www.bodyfitpt.com »

Design & Development Overview

As any small business owner can attest to, running a successful business is demanding – particularly in the initial stages of establishing a physical location. And while many entrepreneurs realize the importance of having an equally stunning website, it’s oftentimes challenging for them to dedicate additional time and resources to a website launch.

Bright Launch recognizes these constraints from its work with hundreds of small businesses over the last 10 years. Our experts provided the necessary guidance, hand-holding and leadership that allowed BodyFit to roll out their website while still putting the finishing touches on their gorgeous, Manhattan-based facility.

From the initial meeting all the way to the website’s successful launch, Bright Launch applied its collective experience on how to create something beautiful with minimal resources – in the process sharing its vast knowledge and educating BodyFit’s IT team to maintain their website themselves.

To achieve the desired look, Bright Launch’s development team realized early on that generic stockphotography would not be sufficient to evoke the sleek, inviting atmosphere of BodyFit’s studio – and dispatched their staff photographer for an onsite photoshoot.

Leading up to BodyFit’s opening party, Bright Launch increased staffing to ensure that the site would launch in time as well – demonstrating that Bright Launch’s experts are deeply dedicated to their client’s success, and doing what’s necessary to deliver nothing short of awesome results.

More About The Client

Step out of the hustle and bustle of New York City and relax in the serene, elegant healing environment that BodyFit PT has created for you. Designed to be a welcome retreat from the outside world, BodyFit is a physical-therapist-owned center for physical therapy and wellness founded by Katherine Pope, Katherine Hudson Tan, and Monica Vitenson.

BodyFit’s treatment philosophy is simple – helping patients to overcome pain and empower them to maintain an active and healthy lifestyle.

Their therapists have over twenty-five years of collective experience and multiple advanced certifications. Through hands-on techniques, movement re-education, therapeutic exercise, and patient education, they work with their patients to achieve rehabilitation goals.

As part of their comprehensive approach, BodyFit also offers massage, Pilates, and yoga – all in a bright, spacious, and inviting facility complete with state-of-the-art equipment that opened in May 2009.

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BodyFit Physical Therapy Website Thumbnails

From The Client

“We have had an excellent experience working with Bright Launch. Uli and his team did an amazing job on our website – he has a great eye and is a master at his craft. They succeeded in portraying our clinic’s friendly, spa-like aesthetic while still emphasizing our medical professionalism.”

“Bright Launch guided us every step of the way from the early stages of researching and planning, to choosing images and editing text. To personalize our site even more, Bright Launch sent their staff photographer for an onsite photoshoot that made all the difference in how our site is now perceived by visitors. Bright Launch’s photographer knew exactly what kind of images were needed for the site, so the session turned out to be very focused. We couldn’t have been happier with the results.”

“Overall, Uli and Bright Launch are great teachers – the process became a wonderful learning experience rather than a stressful, time-consuming project.”

Katherine Tan
Founder, BodyFit PT

Why Choose Bright Launch?

Bright Launch combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. We recognize that first impressions matter – a lot! No matter what your needs are – blog, e-commerce or bulletin board – we have first-hand experience with software solutions that meet your requirements and needs.

In all its projects, Bright Launch applies time-tested project management techniques: our experts know first-hand what works, and we advise clients on the best way through concept development, content implementation to launch. This expertise saves a client time and money – by focusing on what really matters.

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