Jennifer Iserloh, AKA SkinnyChef, is a
culinary artist, prolific writer, cook and dedicated food appasionada, sharing great stories about
friends, culinary professionals, and everyday people on her website.
Visit www.skinnychef.com »
While Jennifer didn’t mind publishing her diary entries in a hard-coded (static) HTML format, she nevertheless missed out on getting widespread exposure for her literary creations. To harness the full power behind a personal weblog, or blog for short, database-driven blog software has become the premier way for hassle-free publishing, enabling an author to increase visibility and traffic to their site.
- Wouldn’t it be nice if the readers of SkinnyChef.com could leave comments, tips or impressions about the site or a specific article? With blogs, they can! Posting comments is one of the most exciting features of blogs, and adds to the richness of the user experience.
- Wouldn’t it be nice if there was an easy-to-use, free software application that could be accessed from anywhere to publish diary entries? Wouldn’t it be nice if the software also ensured that your blog posts looked good, and that the resulting HTML code conformed to web standards?
- Wouldn’t it be nice if the readers of SkinnyChef.com could be automatically notified if new articles had been posted? Blog software allows for real simple syndication (RSS), by generating excerpts that are displayed on other organization’s websites and in feedreader software. Without any extra work, bloggers can greatly enhance their visibility in the online blogosphere.
After Jennifer was convinced to let a blogging software handle her diary entries, Bright Launch customized the default blogging template so that the new blog pages would seemlessly blend into the existing layout of the SkinnyChef® website.
Click on thumbnails to open gallery,
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Bright Launch retains expert knowledge in emerging technologies, and provides its clients with exactly what their businesses need. Keeping costs in check is a big concern for many small businesses, so Bright Launch’s developers work predominantly with free and secure open-source software applications that don’t cost a dime, are easily configured and benefit from a huge developer-base working tirelessly on new features.
Recent examples of Bright Launch’s work with open-source database-driven websites are in the areas of ecommerce (Julia Tan Jewelry), bulletin boards (Making It In The City) and blogs (Parmarth Girls, Uli.Iserloh.Blog) or customized layouts for Blogsome, LiveJournal, MSN Spaces.
