Diagio Diamonds

Design Overview

During 2005, Diagio Diamonds enlisted Bright Launch to generate layout and design ideas. This work ultimately resulted in a dozen templates, a logo and stationary. Subsequently, Diagio’s staff added content to the more than 3000 pages of the site. In the spring of 2006, Bright Launch was brought back in to correct remaining design and layout issues.

During the entire project, Bright Launch assisted Diagio Diamonds and the rest of the development team with critical expertise in web design & technology, usability, marketing, trademarking and project management. While interfacing with the team, Bright Launch emphasized solid project management by managing workflow in an organized, logical manner. These strategies proved crucial for successful completion of this large and complex project.

From The Client

“Uli has been, and continues to be, a tremendously valuable member of our team. He brings so much to the table and contributes in many ways. He has a great eye and sense of what works and doesn’t work online from both a customer’s viewpoint and an administrator’s. Our site is a design and programming challenge, offering over 3000 products with multiple variables in over a dozen categories. Bright Launch’s approach – logical, disciplined, and goal-oriented – has been invaluable.”

Art Klein
CEO, Diagio Diamonds

“I’ve worked with a lot of designers, many of whom just want to get done and get paid. It’s refreshing to find someone that excels in their field, and always wants to satisfy their client without compromising style. Uli understands the goals of the project and responds with innovative ideas to create a site that’s special – distancing his concepts from the “Out-of-the-Box” or “Cookie Cutter” websites that flood the Internet today.”

Russ Williams, President
Port Internet, Inc.