Fluorous Technologies is a rapidly expanding chemical company founded upon fluorous chemistry technologies developed by Dennis Curran at the University of Pittsburgh. To support and enable the sale of fluorous products, FTI needed an enhanced online storefront that included an online catalog, product suggestion and feedback forms.
Visit www.fluorous.com »
With this change in mission came the directive to streamline the site, removing some of the large-scale images and making room for the new content. In addition, customers should have the opportunity to submit suggestions, feedback and online application forms - all of which is now handled by cgi-email form scripts (select from thumbnails on right).
The new site design was emulated from existing sites on the web, and was taken rapidly from the concept stage to the final version (using Adobe ImageStyler, Photoshop and BBEdit). The biggest part during the redesign was setting up an online catalog that could be easily updated, even by an HTML-novice. Here, we used gifs generated from within the Chemdraw software package and styled the rest with Dreamweaver.
A big source of frustration were the perennial problems with FTI’s internet service provider. Unfortunately, many things were not correctly set up, and required extensive trouble shooting to get cgi’s and the mail server to work seemlessly.
“Bright Launch provided superior service to Fluorous Technologies over the last several years. From assisting us with multiple iterations of website design to implementation of an electronic catalog, Bright Launch was there when we needed them. Attention to detail, responsiveness, and a “can-do” attitude are a few of the attributes that made our interactions with Bright Launch a positive experience. I would not hesitate to use their services again.”
Phil Yeske, CEO
Fluorous Technologies
“Thanks to Bright Launch, our new website has proven to be an excellent marketing tool. We did a before and after study and saw that our visitors are getting information with less effort. This has led to the web being one of our strongest customer conversion channels. Month over month web traffic continues to grow and with a clean backend tool like performancedrivers.com, more tailored, personal marketing is achievable.
Kyle Derstine, Former Director of Marketing
Fluorous Technologies
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Bright Launch combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. We believe that the ultimate strength of any website lies in the richness of its content and the degree to which it invites visitors to interact, bookmark, and return again.
Bright Launch has multi-year experience in taking small websites to the next level - FTI’s site has currently more than 150 pages, with a multitude of technical backend features.
We are proud to have long-term relationships with many of our clients, and be part of their team.
