Itineready New York is a fresh approach to travel planning, helping visitors optimize their time in New York. Their unique itinerary service will save visitors the time and difficulty of planning a trip to an unfamiliar area, allowing them to spend more time enjoying the company of friends and family, and creating lasting memories.
Visit www.itineready.com »

During the the process of concept development, content implementation, and launch/marketing activities, Itineready’s founder and president, Gina Dobson, relied heavily on Bright Launch’s experts to guide her through the steps.
Based on our experience, clients want easy-to-use, easy-to-learn, and cost-effective ways of managing and updating their websites. Bright Launch uses a customized content management system (CMS) to give clients a user-friendly solution. The CMS allows them to update content from any web browser. They paste in new text and photos and with just a click of a button, they publish changes instantly, without any knowledge of HTML or other software.
In parallel, Bright Launch integrated a PayPal® shopping cart with Gina’s site, allowing customers to order and pay for itineraries on the spot.
“I am very happy with the work Uli has done to redesign my website. Throughout our collaboration, I constantly appreciated his attention to detail and dedication to producing a quality product. Uli and his team gave 110% to my project going above and beyond the call of duty many times. I think it’s rare to find someone who is so strongly focused on the best interests of the client, and consider myself lucky to have had Uli working on behalf of my company.
Gina Dobson
CEO & President, Itineready New York

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In all its projects, Bright Launch applies time-tested project management techniques: our experts know first-hand what works, and we advise clients on the best way through concept development, content implementation to launch. This expertise saves a client time and money. In addition, we rely heavily on free, open-source technologies that don’t cost a dime.
Bright Launch combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. We believe that the ultimate strength of any website lies in the richness of its content and the degree to which it invites visitors to interact, bookmark, and return again.
By implementing an easy-to-use, easy-to-learn content management system, we put clients in full control - it is rewarding for us to see how empowered clients feel when they update and maintain their own websites.
