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Bruno Linclau joined the School of Chemistry at Southampton University as a lecturer in August 1999. Research in his group focuses on synthetic methodology and its application in total synthesis. In addition, Linclau’s team is developing “clean reactions” for use in combinatorial synthesis.
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As Linclau realized over the summer of 2003, his existing website was not as sharp anymore as it should be. Out of lack of time, he had postponed dealing with this important aspect of his academic career. After sitting down one afternoon and rewriting/expanding his website content, he put in a call to Bright Launch.
Repackaging of Linclau’s existing site was fairly easy as most of the content was available from the outset. Bright Launch offered Bruno several new designs, a new color scheme, a font set and a logo. Once Bruno made his choices, Bright Launch put together a site in under 7 days.
During the final stages of the redesign process, we provided instruction over the phone on how Bruno would update the site himself. One of Linclau’s surprised comments was on how easy it was to make updates on his own.
“Bright Launch‘s strength lies in putting together a great website. At the same time, they used straightforward HTML code that made it easy for me to update my site every once in a while.”
“A sleek, yet functional and informative website is essential for academics. It needs to provide a wide range of information, from biographical details, over teaching and research to practical information, all available ideally with one or two clicks of a button. Uli Iserloh understands these requirements perfectly and – importantly – understands the time constraints academics have regarding providing text and details for the site.”
“With a minimum of directions and info given, Uli put together a fantastic site for me. His patient, helpful and innovative approach made the construction of the site a straightforward event. My suggestions were quickly implemented and at times even immediately improved upon. I can only recommend Uli to anyone setting up a site !”
Professor Bruno Linclau
University of Southampton, UK
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Bright Launch combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. We believe that the ultimate strength of any website lies in the richness of its content and the degree to which it invites visitors to interact, bookmark, and return again.
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