Meet Lorna Sass, America’s leading authority on vegan and pressure cooking. Whole Grains Every Day, Every Way, published by Clarkson Potter in November 2006, is Lorna’s thirteenth cookbook and represents her ongoing interest in whole foods.
Visit www.lornasass.com »
Like many other clients, Lorna Sass realized during the preparations for her latest cookbook launch that her previous site was not showcasing the full breadth of her expertise as a specialist in Whole Foods, recipe developer and food journalist.
In addition, she expressed a desire to increase sales of her other twelve cookbooks, prompting her to contact Bright Launch with their proven track-record of bringing websites back to life.
As a novice in web matters, Lorna heavily relied on Bright Launch’s experts to guide her through the steps, from concept development through content implementation to launch. Each step of the way, Bright Launch communicated with Lorna in a personalized manner, explaining technical concepts in plain language and taking over anything deemed “too technical”.
After the initial concept phase, Bright Launch created the “look” of LornaSass.com, employing affordable quality stockphotography and evaluating a range of color/font options. In parallel, our experts planned for a PayPal® shopping cart, allowing customers to order and pay for personally inscribed cookbooks right from the site.
Clients want easy-to-use, easy-to-learn, and cost-effective ways of managing and updating their websites. Thus, Bright Launch implemented a customized content management system (CMS) to give Lorna a user-friendly solution that she could easily manage from a simple web-browser, without any additional software.
Bright Launch were a joy to work with: patient, caring, and very willing to provide specialized attention. The team was tireless in searching for the right look and gave very prompt turnover when I raised questions and concerns. I found that my ideas about the look and content developed over time, and I found Uli very patient about making changes, which were implemented extremely promptly.
Bright Launch was also terrific about guiding me through the process step-by-step, and very generous with their time. For Bright Launch, it was very important that I be pleased and excited by the results and feel certain that the web site expressed my aesthetic values. In short, working with Uli and Bright Launch was a very positive experience and I am thrilled with the results.
Lorna Sass, PhD
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In all its projects, Bright Launch applies time-tested project management techniques: our experts know first-hand what works, and we advise clients on the best way through concept development, content implementation to launch. This expertise saves a client time and money. In addition, we rely heavily on free, open-source technologies that don’t cost a dime.
Bright Launch combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. We believe that the ultimate strength of any website lies in the richness of its content and the degree to which it invites visitors to interact, bookmark, and return again.
By implementing an easy-to-use, easy-to-learn content management system, we put clients in full control - it is rewarding for us to see how empowered clients feel when they update and maintain their own websites. At the same time, Bright Launch remains engaged as a trusted advisor and consultant, ready to assist wherever necessary.
