Making It In The City Redesign
Making It in the City is for anyone with a dream looking for practical ways to pursue it. Whether it’s getting a deal on an apartment in New York, working as an actor in Hollywood or starting a business anywhere else, Making It in the City is packed with the resources you need to get started on your own.
Visit www.makingitinthecity.com »
In 2007, Making It In The City’s founder Adina Neufeld tasked Bright Launch to freshen up her website, and introduce a backend e-commerce system to handle merchandising opportunities surrounding a series of conferences.
In consultation with Adina, our developers identified a robust open-source e-commerce platform that allowed us to customize every little detail – from text to design to functionality, and that didn’t cost Adina a dime.
Subsequently, our designers rapidly established a new, fresh layout with a more gender-neutral color palette. In addition, Bright Launch provided great advice on advertising options, and took the lead in migrating the existing content from the previous website.
Making It in the City was created by writer/producer Adina Kalish Neufeld after moving to New York City after college with no money, no job and no apartment. Quickly surmising there ‘had to be a way to make it’ without a trust fund, Adina started writing notes to herself which later became the fodder for her consumer oriented articles on survival. Her freelance pieces have since appeared in The New York Times, USA Today, The Atlanta Journal-Constitution, Glamour, Vodka and Mademoiselle magazines, in addition to numerous Web sites.
Her first book, Making It in the City, a girl’s guide to starting life on your own in a ridiculously expensive city you can’t afford, was published in 2005. The book was turned into a live conference in 2006 with plans to travel nationwide in 2008.
Personally, Adina is a true testament to what it takes to succeed without unlimited resources, finding back door approaches to landing apartments in expensive cities, getting high paying freelance jobs, and promoting her book, TV, and film projects on her own.
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“Uli is the consummate professional, helping to make a complicated and often tedious process into something exciting and easy to understand. From his step-by-step tutorials to his design suggestions, he is accessible, knowledgeable and interested in his clients. He is an honest businessman and someone I’d highly recommend for any size project.”
Adina Kalish Neufeld
Founder, Making It In The City
Bright Launch combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. No matter what your needs are – blog, e-commerce or bulletin board – we have first-hand experience with software solutions that meet your requirements and needs.
In all its projects, Bright Launch applies time-tested project management techniques: our experts know first-hand what works, and we advise clients on the best way through concept development, content implementation to launch. This expertise saves a client time and money – by focusing on what really matters.