Making It In The City – Atlanta

More About The Client

Adina Kalish Neufeld is an author/lecturer who writes and speaks about consumer-oriented survival issues for 20- and 30-somethings. Her freelance articles have appeared in The New York Times, USA Today, The Atlanta Journal-Constitution, Glamour, Vodka and Mademoiselle magazines, in addition to numerous websites. She maintains an active speaking schedule, presenting her real world survival skills seminar to students at colleges and universities nationwide.

Design Overview

In the spring of 2006, Adina contacted Bright Launch to assist her and Making It In The City with the technology aspects of an upcoming conference hosted in Atlanta. Bright Launch quickly integrated a conference registration form, and connected it to a secure PayPal® payment gateway. This allowed Making It In the City and its co-organizer, Your Tools for Living, to collect conference registration fees in an efficient, paper-less way.

The professionalism of Adina’s web presence and marketing efforts ultimately convinced major sponsors to sign on to the conference, among them Chase, T-Mobile, eHealth Insurance, Place Properties and many more.

From The Client

“Uli Iserloh is a true professional in every sense of the word. He is organized, timely, creative and he knows the nuances of the online world. His work is unique and stands out. I would highly recommend him for any project, be it business, arts or personal. It is rare that one finds a professional in the online community who pays as much attention to detail and produces a truly dynamic product.”

Adina Kalish Neufeld
Founder, Making It In The City