Making It In The City

Making It In the City is a compendium of backdoor tips and hand-picked resources. Frustrated by high-priced apartments, TV shows that showcased 20-somethings living in cost prohibitive trendy lofts, artists who hated their day jobs, and a stack of rejection letters that could cover an entire wall, a concept of ‘happily surviving’ was born.

Design Overview
With the 2007 relaunch of makingitinthecity.com, Adina decided to also upgrade her existing bulletin board infrastructure. In addition to matching the main website’s layout and color scheme, the new bulletin board version features enhanced tools to combat spam and enhance security.

The bulletin-board-style forum makes it easy for 20/30-somethings to share their advice on housing, job leads, dating and more in cities such as Atlanta, Boston, Chicago, New York and Washington, D.C.

More About The Client
Making It in the City was created by writer/producer Adina Kalish Neufeld after moving to New York City after college with no money, no job and no apartment. Quickly surmising there ‘had to be a way to make it’ without a trust fund, Adina started writing notes to herself which later became the fodder for her consumer oriented articles on survival. Her freelance pieces have since appeared in The New York Times, USA Today, The Atlanta Journal-Constitution, Glamour, Vodka and Mademoiselle magazines, in addition to numerous Web sites.

Her first book, Making It in the City, a girl’s guide to starting life on your own in a ridiculously expensive city you can’t afford, was published in 2005. The book was turned into a live conference in 2006 with plans to travel nationwide in 2008.

Personally, Adina is a true testament to what it takes to succeed without unlimited resources, finding back door approaches to landing apartments in expensive cities, getting high paying freelance jobs, and promoting her book, TV, and film projects on her own.

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Making It In The City

From The Client

“Uli is the consummate professional, helping to make a complicated and often tedious process into something exciting and easy to understand. From his step-by-step tutorials to his design suggestions, he is accessible, knowledgeable and interested in his clients. He is an honest businessman and someone I’d highly recommend for any size project.”

Adina Kalish Neufeld
Founder, Making It In The City

Why Choose Bright Launch?
Bright Launch combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. We believe that the ultimate strength of any website lies in the richness of its content and the degree to which it invites visitors to interact, bookmark, and return again.

In all its projects, Bright Launch applies time-tested project management techniques: our experts know first-hand what works, and we advise clients on the best way through concept development, content implementation to launch. This expertise saves a client time and money - by focusing on what really matters.


About Bright Launch

Bright Launch provides web & print design as well as business consulting services for everything you need to succeed online. With core expertise in design & programming (websites, e-commerce, bulletin and blog applications), our experts can also advise you on related legal, marketing, and advertising matters.

Whether you want a redesign for your existing website or just starting the journey: We will guide you from concept development to website launch, and help you grow your business with a clean, attractive and accessible internet presence at affordable prices.

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