Design & Development Overview
In early 2011, Moe Mahanna approached Bright Launch about launching a website for his coaching business. After an initial kick-off meeting to discuss overall goals, success metrics and brand strategy, Bright Launch conducted an extensive competitive analysis mapping out the overarching strategy for the brand, its positioning online, as well as determining opportunities and challenges for SEO and social media rollout.
In addition to project management, Bright Launch’s team assisted with content generation, video production as well as editorial copywriting. The website was developed on the popular WordPress platform, extending the base functionality with state-of-the art code and plugins to render audio and video content accessible across devices, including smartphones and tablets such as the iPhone and iPad.
After a successful launch, Bright Launch subsequently spearheaded the brand rollout across social media, as well as getting the site listed across the web.
From The Client
“There are few people that have the insight to understand the online communication needs of businesses and organizations and can successfully convert these requirements into actionable items for technology implementers.”
“Uli does this every day. His ability to create a trusted bridge between internal stakeholders and outside copywriters/designers/coders helps his clients successfully move from ideas to action.”
“If your organization needs help building a strategic online engagement plan, or simply needs a 30,000 foot view of the right options for your needs, Uli is the person you need to speak with.”
Moe Mahanna Coaching
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Why Choose Bright Launch?
No matter which project, Bright Launch always brings its cumulative expertise to the table. In this case, our team deployed the latest code to reliably deliver video and audio across devices, specifically iPhone and iPads with their requirements for HTML5.
In all its projects, our experts know first-hand what works, and we advise clients on the best way through concept development, content implementation to launch. This expertise saves a client time and money – by focusing on what really matters.