Origin Inc.

Design Overview

When Origin’s principals discussed their ideas during initial consultations, Bright Launch recognized many of the values and expectations guiding its own business practice:

• “Working with clients, (we are) diligent about setting measurable and realistic expectations for all of our engagements. Not only do we set expectations for the ‘end-game’, but we set expectations for how the engagement will look and feel to the client as we progress along the work effort.”
• “We make every effort to ensure smooth projects, foresee issues that could hinder a client’s success, and gather additional information on updated or matured expectations.”
• “(We are) prepared to meet each client’s specific definition of success and to understand a client’s methodology for judging our performance. It is incorporated into our levels of service to remain sensitive to a client’s achievement standards.”
• “We work with our clients to understand what they want, what we can provide, and establish a standard for our service delivery which is mindful of both. Our communication style motivates staff, influences client expectations, allows educated feedback on performance and ensures that accountability and measurement are open and honest.”

Pretty comprehensive, and pretty much on point. In the ensuing sessions, Bright Launch guided Origin’s team on nailing down a sitemap and content grid – in preparation for generating targeted content. On a parallel track, Bright Launch’s designers generated several mockups that featured a variety of ideas to be incorporated into the final design.

Upon approval of the comp, Bright Launch implemented the design on a state-of-the-art content management system (CMS) that will allow Origin to incorporate new technologies and features in the future, rather than having to retrofit a static XHMTL design.

While working closely with the client on how to present individual content, Bright Launch’s designers led the team with their vision how to integrate usability and search-engine-friendliness into a robust platform rendering identically across browsers and operating systems.

Another important facet of our collaboration was Bright Launch’s experience in launching complex projects on a tight deadline. During the final days before launch, Bright Launch assisted Origin’s team in many ways – acting as one team with a shared goal not to be missed.