Origin Inc. is a business services firm that consults with Utility/Energy clients on the successful integration of process, information, and software, specifically in Revenue Management and Customer Information business areas.
Visit originconsults.com »
When Origin’s principals discussed their ideas during initial consultations, Bright Launch recognized many of the values and expectations guiding its own business practice:
- “Working with clients, (we are) diligent about setting measurable and realistic expectations for all of our engagements. Not only do we set expectations for the ‘end-game’, but we set expectations for how the engagement will look and feel to the client as we progress along the work effort.”
- “We make every effort to ensure smooth projects, foresee issues that could hinder a client’s success, and gather additional information on updated or matured expectations.”
- “(We are) prepared to meet each client’s specific definition of success and to understand a client’s methodology for judging our performance. It is incorporated into our levels of service to remain sensitive to a client’s achievement standards.”
- “We work with our clients to understand what they want, what we can provide, and establish a standard for our service delivery which is mindful of both. Our communication style motivates staff, influences client expectations, allows educated feedback on performance and ensures that accountability and measurement are open and honest.”
Pretty comprehensive, and pretty much on point. In the ensuing sessions, Bright Launch guided Origin’s team on nailing down a sitemap and content grid - in preparation for generating targeted content. On a parallel track, Bright Launch’s designers generated several mockups that featured a variety of ideas to be incorporated into the final design.
Upon approval of the comp, Bright Launch implemented the design on a state-of-the-art content management system (CMS) that will allow Origin to incorporate new technologies and features in the future, rather than having to retrofit a static XHMTL design.
While working closely with the client on how to present individual content, Bright Launch’s designers led the team with their vision how to integrate usability and search-engine-friendliness into a robust platform rendering identically across browsers and operating systems.
Another important facet of our collaboration was Bright Launch’s experience in launching complex projects on a tight deadline. During the final days before launch, Bright Launch assisted Origin’s team in many ways - acting as one team with a shared goal not to be missed.

Click on thumbnails to open gallery,
then mouseover enlarged image
to move through gallery.

“Bright Launch is a company of true professionals who guided and coached us each step of the way, consistently met deadlines, and pushed us to meet our deadlines. They provided us project management, artistic creativity, and technical expertise. They handled last minute scope changes in stride and delivered!”
“The effort resulted in a hugely successful, on-time launch of our website. The feedback that we have received thus far has reaffirmed that we made great decision when we selected Bright Launch. We put our trust in them and they exceeded our expectations.”
Mark Black
Founder & CEO, Origin Inc.

Bright Launch combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. No matter what your needs are - blog, e-commerce or bulletin board - we have first-hand experience with software solutions that meet your requirements and needs.
In all its projects, Bright Launch applies time-tested project management techniques: our experts know first-hand what works, and we advise clients on the best way through concept development, content implementation to launch. This expertise saves a client time and money - by focusing on what really matters.
