Jennifer Iserloh has always loved food, and when she decided to leave her previous career and focus on cooking full-time, she wanted to develop a platform where she could reach out to future clients. As part of her overall approach, she chose to launch her website (skinnychef.com) while earning her culinary degree.
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When we started to develop the on-line personality of Skinny Chef, Jennifer was a complete novice in the world of webdesign. She worked closely with Bright Launch to capture her artistic vision through digital design. Through this collaboration, she has reached her goal to learn more about webdesign and has become a pro at implementing ideas by herself.
We designed a stunning site (select from thumbnails on right) by choosing a powerful color palette that would give the site intensity. We strove to deliver a site that would convey the elegance of a magazine-style layout combined with a splash of fun. In addition, we powered her site with original content and high-quality images.
With our help, Jennifer developed her online presence from scratch within 10 days! She began writing an online diary, which incorporated her digital photography taken in class. Besides, Jennifer utilized customized newsletters and sign-up forms.
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Bright Launch combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. We believe that the ultimate strength of any website lies in the richness of its content and the degree to which it invites visitors to interact, bookmark, and return again.
As you can tell from this case study, Bright Launch has the artistic vision to deliver quality content! Many of the SkinnyChef.com visitors will agree that the website has really helped Jennifer to quickly launch her culinary career. Bright Launch has given her a fun and highly professional web presence in a competitive and ever-changing industry.
