Resources

Articles in this category qualify as useful resources for future reference.

Which Social Network To Focus On?

Have you ever wondered which social network you should focus most of your efforts on? Have you ever dreamed of magically zeroing in on your desired target audience? In this article I’ll show you how to extract the best intelligence from a Zintro infographic on the topic of ‘Leveraging Yourself As An Expert By Using Social Media’.

Mobile Trends 2012

At the latest ‘IGNITION WEST: Future of Mobile’ conference in San Francisco, Business Insider’s Gobry, Cocotas, and Blodget put together a deck on the current trends in mobile, looking closely at the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices. Find out the key take aways, and what you need to do with your website…

Should Businesses Get Into Pinterest?

Pinterest is the social network with the fastest growth rate. Ever. It’s s bulletin board allowing users to “pin” images and videos that they like – and due to the visual appeal of the “pinboards” it’s got an insanely high engagement rate. So naturally, businesses are trying to figure out how to put this phenomenon to good use, i.e. for building and extending their own brand.

Creating Compelling Content

Creating great content is at the heart of inbound marketing…. an approach to creating free traffic in exchange for great content. Many folks think that great content means written copy, but as the editors of CopyBlogger.com point out, great content comes from many places… and can be delivered in a number of formats.

Copyright Explained

With blogging comes great responsibilty. You define the content of your weblog and you carry the full responsibility for every word you’ve published online. More than that, you are responsible for comments in your posts. To make sure you fulfill your legal obligations, it’s important to know, what you, as blogger, may or should do; […]

Bulletproof Email Delivery

As so often, seemingly minor questions by clients turn into opportunities for further research and follow up. In this case, it all began with an HTML-formatted e-newsletter to 5000 recipients. Several weeks later, reports came back in asking if we’d sent the newsletter.