Resources

Articles in this category qualify as useful resources for future reference.

Copyright Explained

With blogging comes great responsibilty. You define the content of your weblog and you carry the full responsibility for every word you’ve published online. More than that, you are responsible for comments in your posts. To make sure you fulfill your legal obligations, it’s important to know, what you, as blogger, may or should do; [...]

Bulletproof Email Delivery

As so often, seemingly minor questions by clients turn into opportunities for further research and follow up. In this case, it all began with an HTML-formatted e-newsletter to 5000 recipients. Several weeks later, reports came back in asking if we’d sent the newsletter.

Five Outside-the-box Ways to Cut IT Costs

The best time to consider cost-saving measures is before the CFO comes knocking on your door.

Success Tips You Never Learn in School

Small Business Trends has a great synopsis of some of the most important success skills for an entrepreneur. Call it learning “life skills for entrepreneurs”, something you probably wish you’d learned in college.

Free Stuff For The Office

The May 2008 issue of Inc. Magazine features a bunch of free tools that you may find useful for your business.

Running Over Budget

How do projects run over budget? Or would it be better to say that the project wasn’t priced correctly at the outset?

Mastering Keywords

Proper planning at the outset of a project is a critical success factor – one such facet is keyword research and how it ties into copywriting and search engine optimization.

Content Theft and Plagiarism

The demand for content puts more pressure on website administrators, who may resort to stealing content in order to fill space on their sites

How Much Is Too Much?

How much should you spend to register new domain names? Why would you even bother to spend more than you have to?

Update Your Flash Player

CNET’s security blogger Michael Horowitz described extensively in a recent blog entry why it is so important to upgrade right away your browsers on Macs, Linux and Windows to Flash Player’s version 9.0.115.0.

Keep HTML Emails Sexy

The world of email deliverability has changed a lot in recent years – who is sending the email is becoming more important than what the email says. Find out how to maintain good sender reputation!

Position Your Brand

The 4D positioning rule is desirable by customers, distinctive from the competition, deliverable by the company, and durable over time.

No One Loves You?

How do you get your new site noticed, how do you get traffic?

Turning “Scanners” into Readers

Writing killer copy is almost as important as having a great design. Unless you don’t care that your visitors leave right away.

Zero Inbox

43 Folders has a special series looking at the skills, tools, and attitude needed to empty your email inbox — and then keep it that way.

The Perfect Newsletter

Anyone should have a newsletter, regardless of what type of site they are running.

Community Involvement

Why do some sites have a significant involvement of their constituent community, and others simply languish?

What is RSS?

There are two types of Internet users, those that use RSS and those that don’t. This video is for the people who could save time using RSS, but don’t know where to start.

Logo and Corporate Identities Don’t Come Cheap

A logo visually represents a company’s values, mission and offerings – so communicating these items requires some serious thinking.

5 Questions for 35 Designers

Smashing Magazine featured a survey of 35 designers on 5 key questions, making this an excellent keeper.