Best Practices

Articles in this category cover proven concepts and ideas to help you improve work processes and strengthen your organization. It's all about doing things smarter and avoiding mistakes, resulting in cost and resource savings.

Which Social Network To Focus On?

Should You Use Facebook?

Have you ever wondered which social network you should focus most of your efforts on? Have you ever dreamed of magically zeroing in on your desired target audience? In this article I’ll show you how to extract the best intelligence from a Zintro infographic on the topic of ‘Leveraging Yourself As An Expert By Using Social Media’.

Mobile Trends 2012

mobile-trends-thumb

At the latest ‘IGNITION WEST: Future of Mobile’ conference in San Francisco, Business Insider’s Gobry, Cocotas, and Blodget put together a deck on the current trends in mobile, looking closely at the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices. Find out the key take aways, and what you need to do with your website…

Traffic Is Never FREE

Content Marketing

Despite everything you may have heard, traffic to your website is never free. There’s two ways to get traffic to your site — but among the two, one is clearly the smarter way…

Embedding Engagement In Your Social Media Efforts

embedding engagement in your social media efforts

A lot of businesses ask for help with their social media. The first thing I tell them is “Don’t do it. Unless you’re prepared to do it right.” But fortunately, there’s really only two key ingredients you need to build a loyal and engaged following.

Creating Compelling Content

Creating great content is at the heart of inbound marketing…. an approach to creating free traffic in exchange for great content. Many folks think that great content means written copy, but as the editors of CopyBlogger.com point out, great content comes from many places… and can be delivered in a number of formats.

Five Outside-the-box Ways to Cut IT Costs

The best time to consider cost-saving measures is before the CFO comes knocking on your door.

Running Over Budget

How do projects run over budget? Or would it be better to say that the project wasn’t priced correctly at the outset?

Mastering Keywords

Proper planning at the outset of a project is a critical success factor – one such facet is keyword research and how it ties into copywriting and search engine optimization.

Content Theft and Plagiarism

The demand for content puts more pressure on website administrators, who may resort to stealing content in order to fill space on their sites

Update Your Flash Player

CNET’s security blogger Michael Horowitz described extensively in a recent blog entry why it is so important to upgrade right away your browsers on Macs, Linux and Windows to Flash Player’s version 9.0.115.0.

Zero Inbox

43 Folders has a special series looking at the skills, tools, and attitude needed to empty your email inbox — and then keep it that way.

Now You’re Invulnerable, Right?

It’s fairly easy to misconfigure your firewall if you don’t have strong technology expertise among your staff.

Magic Doesn’t Just Happen By Itself

It takes more than good design and a good team to create successful websites.

When Brainstorming Goes Bad

Fruitless sessions are a clear sign your company isn’t doing it the right way.

Project Management Basics

A thought or two that’ll help you manage your projects better and easier.

Converting Visitors Into Customers

101 simple, surefire techniques that will make a significant difference.

When Disaster Strikes

A stich in time saves nine. True for businesses as well.

“I will back up my data. I will back up my data.”

Sobering reminder why you shouldn’t shortchange maintenance.

Changing Default Passwords

Ignorance and a simple four-word Google search query allowed individual to take control of thousands of ATMs across the US.

Building Analytics into Your Website

Do yourself a favor and plan to integrate analytics from the outset.