You’re currently reading “Naming A Business,” one of the entries in the Bright Launch collection of articles and resources.
Business lawyer Anthony Cerminaro writes in a recent post about naming your business: “There’s a lot of room for personal and professional creativity when choosing a business name, but there are three main considerations to keep in mind:
So states this article from nolo.com that offers these additional guidelines:
“Make your name memorable. A creative, distinctive name will not only be entitled to a high level of trademark protection, but it will also stick in the minds of your customers…
Your name should be appealing and easy to use. Choose a name that’s easy to spell and pronounce, and that is appealing to both eye and ear…
Avoid geographical names…especially if you plan to sell products on the Internet…
Don’t…choose a name that might not be representative of future product or service lines…
Get feedback. Before you settle on a name, get some feedback from potential customers, suppliers and others in your support network…”
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