Evolving Client Content

“I no longer have to sell clients on the concept of the database-driven website. They expect it, and so they should. It doesn’t take rocket science to put a website in the hands of a non-web-developer. Tools like Blogger have taken the concept of a self-managed website from the business world to average Johnny web surfer.

From a developer’s standpoint, the concept of a client-managed website is alluring. Who wants to copy and paste from WordPerfect 5.1 files anyhow? This way, the client can have good content if they know how, and if not, it’s clear where the fault lies: on someone other than you.

Random marketing rule #48: empower the consumer – or at least make them feel empowered. The ability to manage your own website content looks great from the standpoint of the client as well. Web developers are expensive, and having the power to update your website when inspiration hits at 3AM sounds fantastic.”

As with any sales pitch, we took the pictures from the good side. Lurking in the shadows, though, is the unattractive fact that not every client has the resources and capacity to manage his or her own content. Read full article »

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