Moneytizing Your Site

ProBlogger Darren Rowse discussed in a recent post how he’s making money with his blogging, and more generally, with his websites.

The following is a ranking of his top income streams for one of his personal blogs for the fourth Quarter of 2006. Darren also included a little information on how he uses each of these income streams and which products that they offer work best for him to monetize his blogs and websites:

• Chitika: While they don’t work on every blog (for example I don’t use them here at ProBlogger) and there is a traffic minimum to be accepted by them, Chitika continue to be my highest earner. They offer a variety of ad units and income streams - the top three for me are eMiniMalls, Related Product Units and Shoplincs. They continue to work best on product related sites. Place RPU units at the end of posts (they give a good option for people to click on when they finish reading and experiment with linking directly to products in your shoplinc from product reviews (of the same products) on your blogs. (…)
• AdSense: The most popular form of advertising on blogs is AdSense (according to a few studies that I’ve seen) and for me it’s a reliable earner that brings in a significant level of income (just under what Chitika pulls in each month). While I use referrals and their search product on some of my sites I find that normal ad units are producing the best income for me - particularly rectangle (250 x 300 pixels) ones placed close to content with a blended design. (…)
• Text Link Ads: Perhaps the biggest mover for me over the last 12 months in terms of my earnings has come from TLA. While they have a ceiling in what they earn per site they are another good solid earner for me - particularly now that they’ve added feedvertising (RSS ads) which out performs any other type of RSS ad that I’ve tried. I’m hearing from many bloggers that TLA is their biggest earner now. It works best on sites that have been around for a while - you don’t need big traffic to be accepted - but having a page rank and some search engine presence helps.
• Amazon Associates: The forth Quarter of each year tends to be a good one for me when it comes to commissions from Amazon. The last quarter is a time that people are in a buying mood in the lead up to Christmas - smart placement (deep linking inside posts) can bring great conversions. The key is picking relevant products to promote. Read more tips on affiliate programs for blogs for a few other tips on optimizing Amazon.
• Private Ad Deals: I don’t do a lot of private ad deals (it’s something I should focus upon more but there are only so many hours in the day) but when they come in they can be significant (if you have decent traffic). I’ve just signed two deals on my digital photography blog with Apple and Adobe for the next couple of months so I suspect this one will leap up next quarter.
• Miscellaneous Affiliate Programs: My blogs have a variety of smaller affiliate programs running from them. I try to find quality products that relate to my topics that I can genuinely recommend - often via reviews. Some of the better converting products that I’ve recommended this last quarter included - Digital Photography Secrets (a camera technique series), Pro Photo Secrets (a photoshop product) and SEO Book (Aaron’s legendary resource).
• ProBlogger Job Boards: Not spectacular earnings but growing. I see this more as a service to readers than an income stream at this point - however it does pay for itself and bring in a few hundred dollars each month.
• BlogAds: I don’t use them much these days but they do bring in a little each month. I noticed BlogAds decrease in performance for me around the time they went to the new version. I’m not sure if it’s my problem or theirs but apart from one blog I rarely see any sales these days.

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