When the staff at a Scholastic Corp. unit heard that Cindy Eng was being hired as their editorial head earlier this year, they did an online search of her name.
Fortunately for Eng, their searches led them right to her Web portfolio, a personal Web site that trumpeted her professional accomplishments, including the books she helped publish and the companies she’s worked for. “I think it set their minds at ease that their new boss knew what she was doing,” said the Fanwood, N.J., resident.
Eng’s story illustrates what some career consultants have been telling professionals for years: Having an online presence is an important part of managing your career. They are recommending that people build online identities through Web portfolios, blogs and other forms of online publishing.