“Many small-medium sized companies make little or no effort to actually use and maintain their websites once they’ve been built. In fact, the majority of small business websites that I come across in the course of my work do far more harm than good for that very reason. It’s sad, but true.”
With a little effort though, that “online business card” can become the valuable asset you’ve always known it could be. Nick Wilson’s article is intended to give both site owners and site designers a checklist for the smooth launch and integration of a website into any ‘bricks and mortar’ small business. He covers a ton of practical tips on the following topics:
- Launch Your Website
- Promote Your New Website
- Advertising and Print Media
- Repeat Traffic
- Viral Marketing
- Going the Extra Mile
