You’re currently reading “Bulletproof Email Delivery,” one of the entries in the Bright Launch collection of articles and resources.
As so often, seemingly minor questions by clients turn into opportunities for further research and follow up. In this case, it all began with an HTML-formatted e-newsletter to 5000 recipients. Several weeks later, reports came back in asking if we’d sent the newsletter.
The main problem with undelivered mails is that both sides — sender and recipient — don’t really know what happened. Was the e-mail sent? Is the task done? Was the e-mail delivered? Most recipients will never know that an e-mail flagged as spam was sent to them — they just don’t receive the e-mail. And most senders will never know that an e-mail flagged as spam wasn’t delivered — they just don’t get a response.
This article suggests over 20 bulletproof techniques, best practices and related services you can use to ensure best e-mail and newsletter delivery rates.
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