As a design and consulting agency, Bright Launch assists clients in everything that a small business, organization or individual would need to get started on the Internet. And not just getting started, but making a real splash. Needless to say, it involves smooth design, great content and a whole lot of sweat.
But once that’s done, how do you get noticed, how do you get traffic? In many instances, clients assume that the Internet organically embeds their site in the rich, evergrowing tapestry called www. Nothing could be further from the truth.
Advertising seems like one avenue, but most clients try to enlist social tools such as Digg to get noticed. Does it work?
Dev Lounge enlightens us with a little story, and goes on to say that… “Digg is nothing more than a burst of traffic and a status symbol […]. It is a bit disappointing, considering if you found any of our best articles anywhere else, say Vitamin, [our pages] would have been crowned with front page status a long time ago. Instead, we walk down the red carpet alongside the other stars, but the reporters and paparazzi ignore us. We’re okay with that, because hopefully, sometime soon, we’ll be due to break out […].
My point? Spending time on getting your site noticed on Digg and all the other bookmarking sites is pretty pointless. You should rather spend contributing original material to the sites where your target audience mingles. That’s what gives you targeted traffic that is much more valuable.