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Logo and Corporate Identities Don’t Come Cheap

May 1, 2007 By Leave a Comment

A logo visually represents a company’s values, mission and offerings – so communicating these items requires some serious thinking.

Filed Under: E-Commerce, Marketing, Resources, Small Business

The 2006 Holiday Season is Upon Us

November 15, 2006 By Leave a Comment

US online retail sales this holiday season will reach $27 billion.

Filed Under: E-Commerce, Marketing

Google Checkout

November 10, 2006 By Leave a Comment

Service competes with ebays PayPal system, with much lower transaction charges.

Filed Under: E-Commerce, Small Business

Competitive Analysis

October 18, 2006 By 1 Comment

Great tutorial on how to carry out competitive analysis yourself.

Filed Under: E-Commerce, Marketing, Small Business

Are Women More Likely to Click on Contextual Ads?

October 15, 2006 By 1 Comment

Real world example comparing various Adsense campaigns.

Filed Under: Design, E-Commerce, Marketing

Should I Optimize My Site for SEO?

October 11, 2006 By Leave a Comment

Technology guru Dave Taylor gives his 2 cents.

Filed Under: E-Commerce, Marketing

AdWords Seminars for Success

September 18, 2006 By Leave a Comment

Google is running seminars across the US for both “Beginner & Intermediate”, and “Intermediate & Advanced”.

Filed Under: Blogging, E-Commerce, Marketing, Resources

Is Your Website Search Engine Friendly?

September 8, 2006 By Leave a Comment

Your personal checklist if your site meets the basic requirements for search engine friendliness.

Filed Under: Best Practices, Design, E-Commerce, Marketing, Technology Trends

The Top Five Marketing Mistakes of Entrepreneurs

August 31, 2006 By Leave a Comment

Starting a company requires a lot of work. Don’t ruin it by making these disastrous mistakes.

Filed Under: E-Commerce, Marketing, Small Business

Measure Everything

August 29, 2006 By Leave a Comment

Key to any successful marketing campaign is figuring out what worked and what didn’t.

Filed Under: E-Commerce, Marketing, Small Business

Fall Issue of Search Marketing Standard

August 23, 2006 By Leave a Comment

Previewing exciting articles relevant to SEO, landing page optimization and marketing.

Filed Under: E-Commerce, Marketing

Six Payment Gateways Reviewed

August 15, 2006 By Leave a Comment

Perfect reading before selecting a payment gateway, including a discussion of all relevant issues.

Filed Under: E-Commerce

E-commerce & Holiday Sales

August 14, 2006 By Leave a Comment

Important tips and tricks that can win you a bigger piece of the holiday shopping action.

Filed Under: E-Commerce, Marketing

Solve the Payment Processing Problem

August 13, 2006 By Leave a Comment

These calculators will help you choose between a merchant account or a third-party processor.

Filed Under: Best Practices, E-Commerce

Creating the Website Concept

August 11, 2006 By Leave a Comment

“Why do I need this Web site?” goes a long way towards ensuring future success.

Filed Under: Best Practices, Design, E-Commerce, Marketing, Small Business

Search Engine Optimization

August 11, 2006 By Leave a Comment

Anticipating problems and implementing solutions will make your website more search engine-friendly.

Filed Under: Best Practices, E-Commerce, Marketing, Technology Trends

Web Design and Integrated Marketing

August 11, 2006 By Leave a Comment

Thinking beyond conventional boundaries and striving for differentiation and memorability is essential to the effectiveness of your brand.

Filed Under: Best Practices, Blogging, Design, E-Commerce, Marketing

Organic or Paid Marketing?

August 11, 2006 By Leave a Comment

Simply building a site that no one sees has zero value for your organization – get traffic through the right kind of marketing.

Filed Under: E-Commerce, Marketing, Technology Trends

Brand Experience and the Web

August 11, 2006 By Leave a Comment

How can branding be leveraged on the web for the greatest possible business gain?

Filed Under: E-Commerce, Marketing

Offline Marketing

August 11, 2006 By Leave a Comment

More important than spending the money to market is justifying the money spent on marketing. Get the basics.

Filed Under: E-Commerce, Marketing