“The introduction of innovative technology solutions, along with customers’ increased awareness and understanding of Internet issues, has led to higher expectations in the online marketplace. Customers want more and are less accepting of inferior products and poor service. If any component of the shopping process is negative, the customer will most likely leave and never return.
When developing a shopping cart solution, it is important to buy the software first, and then select a payment gateway and merchant account that is compatible with it. Whether you choose to build you own solution, decide to buy or lease a product, or join a service, you need to consider your business requirements, evaluate the various software and development alternatives that exist and consider a number of important questions.
The abandonment rate of online shopping carts ranges from 25 percent to 74 percent. Although the numbers vary, they are still indicative of customers’ dissatisfaction with online shopping. There are many reasons why many customers do not complete the online purchase cycle.”