Every industry has its own version of the competitive analysis and its function is clear: to line up your product with competitor’s products and show where yours falls short and where yours is superior. Each industry brings a different spin to this old favorite and user experience design has its own set of criteria by which to judge competitors.
In a recent tutorial series on DigitalWeb, writer Dan Brown assembled background material along with a very actionable roadmap on how you can carry out competitive analysis for your venture. Among the covered topics/methods are:
Getting comprehensive information about the competitors is time consuming. Only few companies have done comprehensive researches . Recently I came across this site – ecompetitors.com, which apparently has quality information on top 10,000 global industries.