Competitive Analysis

Every industry has its own version of the competitive analysis and its function is clear: to line up your product with competitor’s products and show where yours falls short and where yours is superior. Each industry brings a different spin to this old favorite and user experience design has its own set of criteria by which to judge competitors.

In a recent tutorial series on DigitalWeb, writer Dan Brown assembled background material along with a very actionable roadmap on how you can carry out competitive analysis for your venture. Among the covered topics/methods are:

Part I covers:

  • Simple competitive analysis explained
  • Creating competitive analyses step-by-step
  • Different parameters in analyses
Part II covers:

  • The basics of analyzing the competition
  • Tips for effective competition
  • With every competition comes risk
  • Competitive analyses in context