You’re currently reading “Competitive Analysis,” one of the entries in the Bright Launch collection of articles and resources.
Every industry has its own version of the competitive analysis and its function is clear: to line up your product with competitor’s products and show where yours falls short and where yours is superior. Each industry brings a different spin to this old favorite and user experience design has its own set of criteria by which to judge competitors.
In a recent tutorial series on DigitalWeb, writer Dan Brown assembled background material along with a very actionable roadmap on how you can carry out competitive analysis for your venture. Among the covered topics/methods are:
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