E-Commerce Tutorial

“The recent dot-bust has forced many e-business outfits to either shut down or come up with a new strategy that works in a cost-conscious marketplace. So starting an e-business right now may seem daunting, but if you make the right decisions in your design and setup, you’ll certainly improve your chances for success.

In just five easy lessons, this tutorial (from webmonkey.com) will show you how to generate a realistic e-business plan; create a site design that caters to your online customers; deal with things like credit cards, tax, shipping, and security; and decide whether you should build, buy, or rent an e-commerce solution to manage your site’s transactions. You’ll also learn how to attract new customers by refining your marketing programs.

• Lesson 1: Getting Started and Making a Plan: When it comes to getting your e-commerce site started, don’t just dive right into the deep end. Instead, get your feet wet with an advance plan. (…)
• Lesson 2: How to Sell, Sell, Sell!: To find out which online sales techniques best suit your business and products, look and learn from the different approaches employed by companies that have already taken the online business plunge.(…)
• Lesson 3: Transactions: Roll up your sleeves and get technical with the nitty-gritty of transactions, credit cards, tax, shipping, integration with fulfillment systems, and customer service.(…)
• Lesson 4: Build, Buy, or Rent?: There are lots of prepackaged e-commerce solutions out there. Before you decide which one makes the most sense for you, take a look at the technology issues related to doing business online.(…)
• Lesson 5: Building your Customer Base: Well, your site’s built, but that doesn’t mean your work’s finished. Now you need to get paying customers to come in. Learn how to attract new customers by improving the effectiveness of your marketing programs and fine-tuning your site.

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