You’re currently reading “11 Ways to Improve Landing Pages,” one of the entries in the Bright Launch collection of articles and resources.
You’re about to launch a big online marketing campaign complete with media buys, search engine placement, banner ads and blog buzz. You’ve tested your creative and your clickthrough rate is strong. You know once you go live, tons of targeted traffic will be hitting your site. Time to sit back and relax, right? Not quite yet.
Upon arriving at your site, you want the visitor to do something (e.g., register for your newsletter or buy your product). Your site is not successful until that desired action is taken. When a visitor takes that desired action, you’ve had a conversion. If you have millions of visitors coming to your site daily and no one converts, not only do you have an unsuccessful marketing campaign, but also a big hosting bill.
Attracting traffic is easy. The tricky part is converting it. And that’s the purpose of your landing page. Read full article »
XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
Bright Launch provides web & print design as well as business consulting services for everything you need to succeed online. With core expertise in design & programming (websites, e-commerce, bulletin and blog applications), our experts can also advise you on related legal, marketing, and advertising matters.
Whether you want a redesign for your existing website or just starting the journey: We will guide you from concept development to website launch, and help you grow your business with a clean, attractive and accessible internet presence at affordable prices.
More about Bright Launch ...
Older posts are archived under the appropriate category listed on the right.
No Comments Yet
Jump to comment form | comments rss [?] | trackback uri [?]