You’re currently reading “Offline Marketing,” one of the entries in the Bright Launch collection of articles and resources.
Brandon Olejniczak writes in Digital Web: “Nobody knows all the answers. Understanding that marketing mistakes are made every day is very important. Convincing a supervisor of this is equally challenging. Remember that a well-planned marketing campaign will include many different forms of marketing: paid online marketing (such as banner ads), search engine placement and links, organic marketing through customer retention and other online methods, and then marketing in the flesh via mediums such as television, radio, and print. Diversify, just as a stockbroker would advise. (…)
More important than spending the money to market is justifying the money spent on marketing. With some luck, this will be proven by increased sales. Chances are that the first time out will require careful statistics, survey records, and so on. Though something may not have been profitable, it doesn’t mean that continued use won’t allow for profitability. Try, try again, and try even harder the next time. (…)”
XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
Bright Launch provides web & print design as well as business consulting services for everything you need to succeed online. With core expertise in design & programming (websites, e-commerce, bulletin and blog applications), our experts can also advise you on related legal, marketing, and advertising matters.
Whether you want a redesign for your existing website or just starting the journey: We will guide you from concept development to website launch, and help you grow your business with a clean, attractive and accessible internet presence at affordable prices.
More about Bright Launch ...
Older posts are archived under the appropriate category listed on the right.
No Comments Yet
Jump to comment form | comments rss [?] | trackback uri [?]