Brandon Olejniczak writes in Digital Web: “Nobody knows all the answers. Understanding that marketing mistakes are made every day is very important. Convincing a supervisor of this is equally challenging. Remember that a well-planned marketing campaign will include many different forms of marketing: paid online marketing (such as banner ads), search engine placement and links, organic marketing through customer retention and other online methods, and then marketing in the flesh via mediums such as television, radio, and print. Diversify, just as a stockbroker would advise. (…)
More important than spending the money to market is justifying the money spent on marketing. With some luck, this will be proven by increased sales. Chances are that the first time out will require careful statistics, survey records, and so on. Though something may not have been profitable, it doesn’t mean that continued use won’t allow for profitability. Try, try again, and try even harder the next time. (…)”
