Via Digital Web: “Just like when a tree falls in the forest, and there is no one to hear it, the sound waves it generates simply dissipate before the sound can be heard. So how do you spread the word that your Web site is there and start attracting the right audience to your site? One approach is to market the site heavily by splashing your URL via ads all over the place (paid), and the other is to generate traffic organically.
Both paid Web site marketing efforts and efforts to generate organic traffic have their benefits, but leveraging the long-term benefits of organic traffic can mean the difference between a successful and unsuccessful Web site. (…)
The choice between organic or paid isn’t a black-and-white issue. You need to examine your budget and the benefits you’ll get for your effort. In essence, you need to work out your The ROI of ROI. Even with a small budget, you can launch a campaign and start driving traffic today. This is an especially wise option when you’ve launched an ecommerce site and want to start making sales immediately. Generally, for well under a dollar per click, you can purchase keyword-based ads through Google Adwords. By driving traffic immediately, you’ve started attracting eyeballs and that’s a good thing. What you are really trying to do is buy time until organic traffic kicks in. “