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Pricing Your Goods and Services

April 11, 2006 By Leave a Comment

Understand the relationship of internal costs, market demands and your strategic goals to set your price.

Filed Under: E-Commerce, Marketing

How to Choose the Best E-commerce Software

April 10, 2006 By Leave a Comment

Taking the guesswork out of this most critical decision, written from a customer-centric view.

Filed Under: E-Commerce, Open-Source, Small Business

Tailor Your Value Proposition to Your Customer

January 11, 2006 By Leave a Comment

Meaningful and distinctive value propositions not only pay dividends in selling your product, they can also focus your product development and commercialization.

Filed Under: Best Practices, E-Commerce, Marketing, Small Business

Enhancing the Customer’s Shopping Experience

August 31, 2005 By Leave a Comment

Putting some thought into how your e-commerce site will manage the purchase processing will pay off handsomely.

Filed Under: E-Commerce, Marketing

Resources for Entrepreneurs

August 11, 2005 By Leave a Comment

Nice collection of information about successfully competing in the marketplace.

Filed Under: Best Practices, E-Commerce, Marketing, Small Business

Why is Cash Flow so Important

August 10, 2005 By Leave a Comment

Required reading for any entrepreneur starting their own web-based company.

Filed Under: Best Practices, E-Commerce, Small Business

Search Engine Ranking

July 26, 2005 By Leave a Comment

Google uses a variety of parameters to rank your site. Find out which.

Filed Under: E-Commerce, Marketing

Making Money from Your Website

July 20, 2005 By Leave a Comment

The nuts and bolts behind building and maintaining a website, and how to keep the money flowing.

Filed Under: Best Practices, Blogging, Design, E-Commerce, Marketing, Small Business

Put Your Best Face Forward: Great Logos

June 24, 2005 By Leave a Comment

A slick-looking letterhead or business card can create an impression of professionalism and experience.

Filed Under: Design, E-Commerce, Marketing, Small Business

E-Commerce Tutorial

April 10, 2005 By Leave a Comment

Five easy lessons to generate a realistic e-business plan, and what to watch out for.

Filed Under: E-Commerce, Marketing, Small Business

Databases Behind Shops

March 25, 2005 By Leave a Comment

A technologically flavored article with background information on databases/ecommerce.

Filed Under: E-Commerce, Technology Trends

Listen to Customers, but Translate What They Say

February 11, 2005 By Leave a Comment

Knowing when to talk to customers about their needs and knowing when to trust your gut.

Filed Under: E-Commerce, Marketing