Fall Issue of Search Marketing Standard

The upcoming fall issue of Search Marketing Standard focuses on search engine optimization techniques, expert interviews, landing page optimization (e.g. A/B split tests), URL rewriting with programming examples and such. Articles are easy to read, without artificial “verboseness” to fill the pages. The overall philosophy of the magazine is clearly white-hat, a good thing to see. Among the topics:

• Where are your visitors landing? 5 things every landing page must possess
• Linking tips from the trenches
• Risky SEO techniques
• Product review – The Search Engine Marketing Kit
• How to track your Google clicks like an expert
• Case study – Spamfighter.com: Lessons in Search Engine Marketing
• Google launches Co-op
• Getting your click fraud refund
• Creating provocative URLs with “mod_rewrite”
• Search engine reputation management

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