The upcoming fall issue of Search Marketing Standard focuses on search engine optimization techniques, expert interviews, landing page optimization (e.g. A/B split tests), URL rewriting with programming examples and such. Articles are easy to read, without artificial “verboseness” to fill the pages. The overall philosophy of the magazine is clearly white-hat, a good thing to see. Among the topics:
- Where are your visitors landing? 5 things every landing page must possess
- Linking tips from the trenches
- Risky SEO techniques
- Product review – The Search Engine Marketing Kit
- How to track your Google clicks like an expert
- Case study – Spamfighter.com: Lessons in Search Engine Marketing
- Google launches Co-op
- Getting your click fraud refund
- Creating provocative URLs with “mod_rewrite”
- Search engine reputation management
