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You’re currently reading “Fall Issue of Search Marketing Standard,” one of the entries in the Bright Launch collection of articles and resources.

Published:
08.23.06 / 9pm
Filed Under:
Marketing, E-Commerce


Fall Issue of Search Marketing Standard

The upcoming fall issue of Search Marketing Standard focuses on search engine optimization techniques, expert interviews, landing page optimization (e.g. A/B split tests), URL rewriting with programming examples and such. Articles are easy to read, without artificial “verboseness” to fill the pages. The overall philosophy of the magazine is clearly white-hat, a good thing to see. Among the topics:

  • Where are your visitors landing? 5 things every landing page must possess
  • Linking tips from the trenches
  • Risky SEO techniques
  • Product review – The Search Engine Marketing Kit
  • How to track your Google clicks like an expert
  • Case study – Spamfighter.com: Lessons in Search Engine Marketing
  • Google launches Co-op
  • Getting your click fraud refund
  • Creating provocative URLs with “mod_rewrite”
  • Search engine reputation management

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