While the online shopping process may appear easy, behind the scenes the process is not as simple. Unlike a bricks and mortar store, your online store is operating 24 hours a day, seven days a week. Consequently, it is imperative that your site operates efficiently all the time, and that it meets the needs of your customers.
The introduction of innovative technology solutions, along with customers’ increased awareness and understanding of Internet issues, has led to higher expectations in the online marketplace. Customers want more and are less accepting of inferior products and poor service. If any component of the shopping process is negative, the customer will most likely leave and never return.
The following Merchant Select article examines types of shopping cart solutions and how to go about implementing one for your own business.