You’re currently reading “Listen to Customers, but Translate What They Say,” one of the entries in the Bright Launch collection of articles and resources.
Michael Feuer, founder of Office Max and currently CEO of Max Ventures, shared several entertaining stories and valuable nuggets of wisdom for entrepreneurs during a speech at the Pittsburgh Chapter of the Association for Corporate Growth.
He urged entrepreneurs to listen to customers, but to translate what they are telling you. He explained that when the first Office Max store opened he spent many evenings in the store conversing incognito with customers. They told him that what they wanted was cheaper, less expensive merchandise. Mr. Feuer translated this to mean “My customers want value,” not “My customers want cheaper goods.”
In a related post: “Your business may be focused on linear, incremental improvements in some areas while pursuing breakthrough innovations in other areas. Knowing when to talk to customers about their needs and knowing when to trust your gut isn’t easy - but it is essential!”
XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
Bright Launch provides web & print design as well as business consulting services for everything you need to succeed online. With core expertise in design & programming (websites, e-commerce, bulletin and blog applications), our experts can also advise you on related legal, marketing, and advertising matters.
Whether you want a redesign for your existing website or just starting the journey: We will guide you from concept development to website launch, and help you grow your business with a clean, attractive and accessible internet presence at affordable prices.
More about Bright Launch ...
Older posts are archived under the appropriate category listed on the right.
No Comments Yet
Jump to comment form | comments rss [?] | trackback uri [?]