You’re currently reading “Are Women More Likely to Click on Contextual Ads?,” one of the entries in the Bright Launch collection of articles and resources.
A very small case study, posted at DigitalPoint Forums concludes that women are much more likely to click on contextual ads - those ads appearing in the sidebar based on a match to your page’s content and keywords.
The main observation deals with how the website content affects Adsense click-through-rates (CTR). In this particular case, highest CTRs came from a fashion site tailored to women and girls, prompting the study author to conclude that women are just more likely to click on ads than men.
As the comment thread shows, not everyone agrees. Our experience shows that highest CTRs come from sites with strong content and a focus on a hot product that everyone wants to buy online.
If I had to predict which site would get higher CTRs - fashion or cell phones - I would predict fashion. How many people buy their cell phone online, without handling it first in person in a store?
XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
Bright Launch provides web & print design as well as business consulting services for everything you need to succeed online. With core expertise in design & programming (websites, e-commerce, bulletin and blog applications), our experts can also advise you on related legal, marketing, and advertising matters.
Whether you want a redesign for your existing website or just starting the journey: We will guide you from concept development to website launch, and help you grow your business with a clean, attractive and accessible internet presence at affordable prices.
More about Bright Launch ...
Older posts are archived under the appropriate category listed on the right.
No Comments Yet
Jump to comment form | comments rss [?] | trackback uri [?]