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Marketing

Articles in this category cover the latest in site promotion, SEO, viral/paid/organic marketing. Moreover, it explains the tools of the trade.

Mastering Keywords

May 20, 2008 By

Proper planning at the outset of a project is a critical success factor – one such facet is keyword research and how it ties into copywriting and search engine optimization.

Filed Under: Best Practices, Marketing, Resources, Small Business

How Much Is Too Much?

January 13, 2008 By Leave a Comment

How much should you spend to register new domain names? Why would you even bother to spend more than you have to?

Filed Under: Marketing, Resources, Small Business

Keep HTML Emails Sexy

December 18, 2007 By

The world of email deliverability has changed a lot in recent years – who is sending the email is becoming more important than what the email says. Find out how to maintain good sender reputation!

Filed Under: Marketing, Resources

Position Your Brand

November 11, 2007 By 1 Comment

The 4D positioning rule is desirable by customers, distinctive from the competition, deliverable by the company, and durable over time.

Filed Under: Marketing, Resources

No One Loves You?

August 9, 2007 By Leave a Comment

How do you get your new site noticed, how do you get traffic?

Filed Under: Blogging, Marketing, Resources

Turning “Scanners” into Readers

August 7, 2007 By Leave a Comment

Writing killer copy is almost as important as having a great design. Unless you don’t care that your visitors leave right away.

Filed Under: Blogging, Marketing, Resources

The Perfect Newsletter

July 20, 2007 By Leave a Comment

Anyone should have a newsletter, regardless of what type of site they are running.

Filed Under: Marketing, Resources, Small Business

What is RSS?

May 15, 2007 By Leave a Comment

There are two types of Internet users, those that use RSS and those that don’t. This video is for the people who could save time using RSS, but don’t know where to start.

Filed Under: Blogging, Marketing, Resources

Logo and Corporate Identities Don’t Come Cheap

May 1, 2007 By Leave a Comment

A logo visually represents a company’s values, mission and offerings – so communicating these items requires some serious thinking.

Filed Under: E-Commerce, Marketing, Resources, Small Business

Hard Metrics for Your Site

April 20, 2007 By Leave a Comment

Measuring the usability and effectiveness of your site is critical for search engine optimization – a number of new tools for tracking site visitors are raising the bar for turning website statistics into actionable insights.

Filed Under: Marketing, Resources

Moneytizing Your Site

February 10, 2007 By 1 Comment

Discussion of best income streams for blogging guru Darren Rowse.

Filed Under: Blogging, Marketing

Really Bad Powerpoint

February 3, 2007 By 2 Comments

You can wreck communication process with lousy logic, but you can’t complete it without emotion.

Filed Under: Marketing

Finding New Readers for Your Blog

February 1, 2007 By 1 Comment

23 great ideas to put to practice. Right now.

Filed Under: Blogging, Marketing

Power Blogging 101

January 31, 2007 By Leave a Comment

Wide-ranging panel discussion with the top power bloggers.

Filed Under: Blogging, Marketing

The 10/20/30 Rule of PowerPoint

January 5, 2007 By Leave a Comment

Pearls of wisdom for your next sales presentation.

Filed Under: Marketing

Converting Visitors Into Customers

December 13, 2006 By Leave a Comment

101 simple, surefire techniques that will make a significant difference.

Filed Under: Best Practices, Marketing, Small Business

Sweating Financial Statements?

December 2, 2006 By Leave a Comment
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Help is on the way on how to read annual reports and P&Ls.

Filed Under: Marketing

Execution Is Everything

November 23, 2006 By Leave a Comment

Making a perfect first impression is business-critical.

Filed Under: Design, Marketing

The 2006 Holiday Season is Upon Us

November 15, 2006 By Leave a Comment

US online retail sales this holiday season will reach $27 billion.

Filed Under: E-Commerce, Marketing

Building Analytics into Your Website

October 25, 2006 By Leave a Comment

Do yourself a favor and plan to integrate analytics from the outset.

Filed Under: Best Practices, Marketing, Small Business