Marketing

Articles in this category cover the latest in site promotion, SEO, viral/paid/organic marketing. Moreover, it explains the tools of the trade.

Which Social Network To Focus On?

Should You Use Facebook?

Have you ever wondered which social network you should focus most of your efforts on? Have you ever dreamed of magically zeroing in on your desired target audience? In this article I’ll show you how to extract the best intelligence from a Zintro infographic on the topic of ‘Leveraging Yourself As An Expert By Using Social Media’.

Traffic Is Never FREE

Content Marketing

Despite everything you may have heard, traffic to your website is never free. There’s two ways to get traffic to your site — but among the two, one is clearly the smarter way…

Embedding Engagement In Your Social Media Efforts

embedding engagement in your social media efforts

A lot of businesses ask for help with their social media. The first thing I tell them is “Don’t do it. Unless you’re prepared to do it right.” But fortunately, there’s really only two key ingredients you need to build a loyal and engaged following.

Should Businesses Get Into Pinterest?

Pinterest is the social network with the fastest growth rate. Ever. It’s s bulletin board allowing users to “pin” images and videos that they like – and due to the visual appeal of the “pinboards” it’s got an insanely high engagement rate. So naturally, businesses are trying to figure out how to put this phenomenon to good use, i.e. for building and extending their own brand.

Mastering Keywords

Proper planning at the outset of a project is a critical success factor – one such facet is keyword research and how it ties into copywriting and search engine optimization.

How Much Is Too Much?

How much should you spend to register new domain names? Why would you even bother to spend more than you have to?

Keep HTML Emails Sexy

The world of email deliverability has changed a lot in recent years – who is sending the email is becoming more important than what the email says. Find out how to maintain good sender reputation!

Position Your Brand

The 4D positioning rule is desirable by customers, distinctive from the competition, deliverable by the company, and durable over time.

No One Loves You?

How do you get your new site noticed, how do you get traffic?

Turning “Scanners” into Readers

Writing killer copy is almost as important as having a great design. Unless you don’t care that your visitors leave right away.

The Perfect Newsletter

Anyone should have a newsletter, regardless of what type of site they are running.

What is RSS?

There are two types of Internet users, those that use RSS and those that don’t. This video is for the people who could save time using RSS, but don’t know where to start.

Logo and Corporate Identities Don’t Come Cheap

A logo visually represents a company’s values, mission and offerings – so communicating these items requires some serious thinking.

Hard Metrics for Your Site

Measuring the usability and effectiveness of your site is critical for search engine optimization – a number of new tools for tracking site visitors are raising the bar for turning website statistics into actionable insights.

Moneytizing Your Site

Discussion of best income streams for blogging guru Darren Rowse.

Really Bad Powerpoint

You can wreck communication process with lousy logic, but you can’t complete it without emotion.

Finding New Readers for Your Blog

23 great ideas to put to practice. Right now.

Power Blogging 101

Wide-ranging panel discussion with the top power bloggers.

The 10/20/30 Rule of PowerPoint

Pearls of wisdom for your next sales presentation.

Converting Visitors Into Customers

101 simple, surefire techniques that will make a significant difference.