Execution Is Everything

Canadian writer Vera Bass quotes her husband on the mindset of developing entrepreneurial ideas:

“There are really only 2 types of ideas: good ideas, and bad ideas.

A bad idea, badly executed, is a guaranteed loser.
A bad idea, well executed, has a very good chance of winning.
A good idea, badly executed, is a guaranteed loser.
A good idea, well executed, is a guaranteed winner.”

How true. And not rocket-science either.

I believe the essence of the statement comes down to two things:

• What do YOU know about what works? Uptake of novel ideas or concepts is entirely haphazard. Sure, if your idea doesn’t add anything to the conversation it’s probably DOA. But, there are many ideas out there that could make it - and your inner voice is just one of millions. In order to be successful, you just gotta try a lot (without spending a lot) and see what sticks.
• Bad presentation is a sure-fire killer. No matter the potential of your idea, if you don’t position it right, it’ll die just as quickly. In today’s super-saturated world, people’s attention span lasts for about 3 seconds. Three seconds, in which they decide the fate of your idea. You better make a perfect first impression.

Why would you care about that second point? Hint: It’s the only one you have real control over. Bright Launch wants to be your expert resource to help you formulate, shape and implement a carefully crafted communication solution tailored to your needs. We know quality, and so do you.

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