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	<title>Bright Launch &#187; Marketing</title>
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	<description>Everything For a Successful Start Online</description>
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		<title>Which Social Network To Focus On?</title>
		<link>http://brightlaunch.com/blog/which-social-network-to-focus-on</link>
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		<pubDate>Wed, 18 Apr 2012 11:51:07 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[Have you ever wondered which social network you should focus most of your efforts on? Have you ever dreamed of magically zeroing in on your desired target audience? In this article I’ll show you how to extract the best intelligence from a Zintro infographic on the topic of 'Leveraging Yourself As An Expert By Using Social Media'.]]></description>
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		<title>Traffic Is Never FREE</title>
		<link>http://brightlaunch.com/resources/traffic-is-never-free</link>
		<comments>http://brightlaunch.com/resources/traffic-is-never-free#comments</comments>
		<pubDate>Fri, 02 Mar 2012 19:28:39 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Best Practices]]></category>
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		<description><![CDATA[Despite everything you may have heard, traffic to your website is never free. There's two ways to get traffic to your site -- but among the two, one is clearly the smarter way... ]]></description>
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		<title>Embedding Engagement In Your Social Media Efforts</title>
		<link>http://brightlaunch.com/resources/embedding-engagement-in-your-social-media</link>
		<comments>http://brightlaunch.com/resources/embedding-engagement-in-your-social-media#comments</comments>
		<pubDate>Wed, 29 Feb 2012 14:11:24 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Blogging]]></category>
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		<guid isPermaLink="false">http://brightlaunch.com/?p=901</guid>
		<description><![CDATA[A lot of businesses ask for help with their social media. The first thing I tell them is "Don't do it. Unless you're prepared to do it right." But fortunately, there's really only two key ingredients you need to build a loyal and engaged following.]]></description>
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		<title>Should Businesses Get Into Pinterest?</title>
		<link>http://brightlaunch.com/resources/should-businesses-get-into-pinterest</link>
		<comments>http://brightlaunch.com/resources/should-businesses-get-into-pinterest#comments</comments>
		<pubDate>Tue, 28 Feb 2012 14:57:33 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/?p=893</guid>
		<description><![CDATA[Pinterest is the social network with the fastest growth rate. Ever. It's s bulletin board allowing users to "pin" images and videos that they like - and due to the visual appeal of the "pinboards" it's got an insanely high engagement rate.  So naturally, businesses are trying to figure out how to put this phenomenon to good use, i.e. for building and extending their own brand.]]></description>
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		<title>Mastering Keywords</title>
		<link>http://brightlaunch.com/resources/mastering-keywords</link>
		<comments>http://brightlaunch.com/resources/mastering-keywords#comments</comments>
		<pubDate>Tue, 20 May 2008 14:20:01 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Best Practices]]></category>
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		<description><![CDATA[Proper planning at the outset of a project is a critical success factor - one such facet is keyword research and how it ties into copywriting and search engine optimization.]]></description>
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		<title>How Much Is Too Much?</title>
		<link>http://brightlaunch.com/resources/domain-name-pricing</link>
		<comments>http://brightlaunch.com/resources/domain-name-pricing#comments</comments>
		<pubDate>Sun, 13 Jan 2008 15:56:02 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>
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		<guid isPermaLink="false">http://brightlaunch.com/resources/domain-name-pricing</guid>
		<description><![CDATA[How much should you spend to register new domain names? Why would you even bother to spend more than you have to?]]></description>
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		<title>Keep HTML Emails Sexy</title>
		<link>http://brightlaunch.com/resources/sender-reputation</link>
		<comments>http://brightlaunch.com/resources/sender-reputation#comments</comments>
		<pubDate>Wed, 19 Dec 2007 02:56:21 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

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		<description><![CDATA[The world of email deliverability has changed a lot in recent years - who is sending the email is becoming more important than what the email says. Find out how to maintain good sender reputation!]]></description>
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		<title>Position Your Brand</title>
		<link>http://brightlaunch.com/resources/brand-positioning</link>
		<comments>http://brightlaunch.com/resources/brand-positioning#comments</comments>
		<pubDate>Sun, 11 Nov 2007 18:39:25 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[The 4D positioning rule is desirable by customers, distinctive from the competition, deliverable by the company, and durable over time.]]></description>
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		<title>No One Loves You?</title>
		<link>http://brightlaunch.com/resources/dig-effect</link>
		<comments>http://brightlaunch.com/resources/dig-effect#comments</comments>
		<pubDate>Thu, 09 Aug 2007 20:02:03 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/dig-effect</guid>
		<description><![CDATA[How do you get your new site noticed, how do you get traffic? ]]></description>
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		<title>Turning &#8220;Scanners&#8221; into Readers</title>
		<link>http://brightlaunch.com/resources/scanners-vs-readers</link>
		<comments>http://brightlaunch.com/resources/scanners-vs-readers#comments</comments>
		<pubDate>Tue, 07 Aug 2007 20:04:57 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/scanners-vs-readers</guid>
		<description><![CDATA[Writing killer copy is almost as important as having a great design. Unless you don't care that your visitors leave right away.]]></description>
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