<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Bright Launch &#187; Marketing</title>
	<atom:link href="http://brightlaunch.com/resources/marketing/feed" rel="self" type="application/rss+xml" />
	<link>http://brightlaunch.com</link>
	<description>Everything For a Successful Start Online</description>
	<lastBuildDate>Tue, 24 Jan 2012 21:08:32 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Mastering Keywords</title>
		<link>http://brightlaunch.com/resources/mastering-keywords</link>
		<comments>http://brightlaunch.com/resources/mastering-keywords#comments</comments>
		<pubDate>Tue, 20 May 2008 14:20:01 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/mastering-keywords</guid>
		<description><![CDATA[Proper planning at the outset of a project is a critical success factor - one such facet is keyword research and how it ties into copywriting and search engine optimization.]]></description>
		<wfw:commentRss>http://brightlaunch.com/resources/mastering-keywords/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Is Too Much?</title>
		<link>http://brightlaunch.com/resources/domain-name-pricing</link>
		<comments>http://brightlaunch.com/resources/domain-name-pricing#comments</comments>
		<pubDate>Sun, 13 Jan 2008 15:56:02 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/domain-name-pricing</guid>
		<description><![CDATA[How much should you spend to register new domain names? Why would you even bother to spend more than you have to?]]></description>
		<wfw:commentRss>http://brightlaunch.com/resources/domain-name-pricing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keep HTML Emails Sexy</title>
		<link>http://brightlaunch.com/resources/sender-reputation</link>
		<comments>http://brightlaunch.com/resources/sender-reputation#comments</comments>
		<pubDate>Wed, 19 Dec 2007 02:56:21 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/sender-reputation</guid>
		<description><![CDATA[The world of email deliverability has changed a lot in recent years - who is sending the email is becoming more important than what the email says. Find out how to maintain good sender reputation!]]></description>
		<wfw:commentRss>http://brightlaunch.com/resources/sender-reputation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Position Your Brand</title>
		<link>http://brightlaunch.com/resources/brand-positioning</link>
		<comments>http://brightlaunch.com/resources/brand-positioning#comments</comments>
		<pubDate>Sun, 11 Nov 2007 18:39:25 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/brand-positioning</guid>
		<description><![CDATA[The 4D positioning rule is desirable by customers, distinctive from the competition, deliverable by the company, and durable over time.]]></description>
		<wfw:commentRss>http://brightlaunch.com/resources/brand-positioning/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>No One Loves You?</title>
		<link>http://brightlaunch.com/resources/dig-effect</link>
		<comments>http://brightlaunch.com/resources/dig-effect#comments</comments>
		<pubDate>Thu, 09 Aug 2007 20:02:03 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/dig-effect</guid>
		<description><![CDATA[How do you get your new site noticed, how do you get traffic? ]]></description>
		<wfw:commentRss>http://brightlaunch.com/resources/dig-effect/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Turning &#8220;Scanners&#8221; into Readers</title>
		<link>http://brightlaunch.com/resources/scanners-vs-readers</link>
		<comments>http://brightlaunch.com/resources/scanners-vs-readers#comments</comments>
		<pubDate>Tue, 07 Aug 2007 20:04:57 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/scanners-vs-readers</guid>
		<description><![CDATA[Writing killer copy is almost as important as having a great design. Unless you don't care that your visitors leave right away.]]></description>
		<wfw:commentRss>http://brightlaunch.com/resources/scanners-vs-readers/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Perfect Newsletter</title>
		<link>http://brightlaunch.com/resources/perfecting-newsletters</link>
		<comments>http://brightlaunch.com/resources/perfecting-newsletters#comments</comments>
		<pubDate>Fri, 20 Jul 2007 21:02:40 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/perfecting-newsletters</guid>
		<description><![CDATA[Anyone should have a newsletter, regardless of what type of site they are running.]]></description>
		<wfw:commentRss>http://brightlaunch.com/resources/perfecting-newsletters/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is RSS?</title>
		<link>http://brightlaunch.com/resources/what-is-rss</link>
		<comments>http://brightlaunch.com/resources/what-is-rss#comments</comments>
		<pubDate>Tue, 15 May 2007 11:56:04 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/what-is-rss</guid>
		<description><![CDATA[There are two types of Internet users, those that use RSS and those that don't. This video is for the people who could save time using RSS, but don't know where to start.]]></description>
		<wfw:commentRss>http://brightlaunch.com/resources/what-is-rss/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Logo and Corporate Identities Don&#8217;t Come Cheap</title>
		<link>http://brightlaunch.com/resources/logo-design-2</link>
		<comments>http://brightlaunch.com/resources/logo-design-2#comments</comments>
		<pubDate>Tue, 01 May 2007 11:45:18 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/logo-design-2</guid>
		<description><![CDATA[A logo visually represents a company's values, mission and offerings - so communicating these items requires some serious thinking.]]></description>
		<wfw:commentRss>http://brightlaunch.com/resources/logo-design-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hard Metrics for Your Site</title>
		<link>http://brightlaunch.com/resources/crazyegg</link>
		<comments>http://brightlaunch.com/resources/crazyegg#comments</comments>
		<pubDate>Fri, 20 Apr 2007 11:17:55 +0000</pubDate>
		<dc:creator>Uli Iserloh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://brightlaunch.com/resources/crazyegg</guid>
		<description><![CDATA[Measuring the usability and effectiveness of your site is critical for search engine optimization - a number of new tools for tracking site visitors are raising the bar for turning website statistics into actionable insights.]]></description>
		<wfw:commentRss>http://brightlaunch.com/resources/crazyegg/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

