From 37 Signals: “Every successful business has a dirty little secret: They didn’t know if they were going to be successful when they started. They probably did their homework, researched the market and had a bit of experience. But there were no guarantees.”
In this article, Signal vs. Noise focuses on what holds people back from starting their own company or launching a new product or service: the belief that you have to know exactly what you’re doing from day #1.
“This is all very similar to when you realise that your parents don’t know everything. All the sudden it hits you that there are no black and white rules and that you’ve got to start figuring things out for yourself. Starting a company is exactly the same. All those people and businesses that you look up to and respect – they’re just like you. They don’t have some special magic expertise that helps them make good decisions – they have to figure it out for themselves and hope they make the right call.”