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No One Starts With a Masterpiece

May 10, 2006 By Leave a Comment

Every successful business has a dirty little secret: They didn’t know they would be successful when they started.

Filed Under: Marketing, Small Business

Pricing Your Goods and Services

April 11, 2006 By Leave a Comment

Understand the relationship of internal costs, market demands and your strategic goals to set your price.

Filed Under: E-Commerce, Marketing

Getting Traffic

March 5, 2006 By Leave a Comment

Build a good, content-rich site and do the things on this list – you’ll get traffi?c and help your ranking at the same time.

Filed Under: Blogging, Marketing, Small Business

How to Get Traffic to Your Site

January 12, 2006 By Leave a Comment

An interview with Yvonne Divita from Lipsticking blog, a blog devoted to marketing to women.

Filed Under: Blogging, Marketing

Tailor Your Value Proposition to Your Customer

January 11, 2006 By Leave a Comment

Meaningful and distinctive value propositions not only pay dividends in selling your product, they can also focus your product development and commercialization.

Filed Under: Best Practices, E-Commerce, Marketing, Small Business

Ten Rules for Web Startups

December 15, 2005 By Leave a Comment

How to position yourself and your company, and what to look out for as you begin the journey.

Filed Under: Marketing, Small Business

Web of Crime

October 2, 2005 By Leave a Comment

Special five-part series on the web of crime: zombies, botnets, hackers, malware and more.

Filed Under: Best Practices, Blogging, Marketing, Security, Small Business, Technology Trends

How to Win Friends and Influence People

September 11, 2005 By Leave a Comment

Dale Carnegie (1888-1955) shares how to become successful using illustrative stories and simple, well-phrased rules.

Filed Under: Blogging, Marketing

Enhancing the Customer’s Shopping Experience

August 31, 2005 By Leave a Comment

Putting some thought into how your e-commerce site will manage the purchase processing will pay off handsomely.

Filed Under: E-Commerce, Marketing

How To Sell Your Boss

August 25, 2005 By Leave a Comment

Based on 27 years in business: 6 keys to getting someone’s approval when you need it.

Filed Under: Blogging, Marketing, Small Business

Resources for Entrepreneurs

August 11, 2005 By Leave a Comment

Nice collection of information about successfully competing in the marketplace.

Filed Under: Best Practices, E-Commerce, Marketing, Small Business

Search Engine Ranking

July 26, 2005 By Leave a Comment

Google uses a variety of parameters to rank your site. Find out which.

Filed Under: E-Commerce, Marketing

Making Money from Your Website

July 20, 2005 By Leave a Comment

The nuts and bolts behind building and maintaining a website, and how to keep the money flowing.

Filed Under: Best Practices, Blogging, Design, E-Commerce, Marketing, Small Business

Put Your Best Face Forward: Great Logos

June 24, 2005 By Leave a Comment

A slick-looking letterhead or business card can create an impression of professionalism and experience.

Filed Under: Design, E-Commerce, Marketing, Small Business

Lessons in Team Work from Geese

June 17, 2005 By 2 Comments

It’s interesting what we can learn from nature – specifically related to organizational development.

Filed Under: Best Practices, Blogging, Marketing, Small Business

How Much Should You Charge?

June 17, 2005 By Leave a Comment

Good article covering the basics of how to determine the right price for your product or service.

Filed Under: Best Practices, Marketing, Small Business

Web Sites, Blogs Can Boost Your Career

June 6, 2005 By Leave a Comment

Your website (or blog) essentially has become your extended business card – while powerful, be mindful to control your message.

Filed Under: Blogging, Marketing, Small Business

E-Commerce Tutorial

April 10, 2005 By Leave a Comment

Five easy lessons to generate a realistic e-business plan, and what to watch out for.

Filed Under: E-Commerce, Marketing, Small Business

Listen to Customers, but Translate What They Say

February 11, 2005 By Leave a Comment

Knowing when to talk to customers about their needs and knowing when to trust your gut.

Filed Under: E-Commerce, Marketing

Shred This: Identity Theft Law Affects Small Business

February 11, 2005 By 4 Comments

State and Federal Law mandates the appropriate disposal of records containing personal information.

Filed Under: Marketing, Security