Disaster Preparedness

By the time small businesses start worrying about security, it’s too late. We ignore risk until threatened by an attack or natural disaster. If we’re lucky, the threat passes us by, and we fall back into denial. If we’re unlucky, disaster hits, and it puts us out of business.

Denial about security is self-defeating because the cost of loss is devastating. That’s especially true of small businesses, where profit margins are often razor-thin.

Rob Enderle has had personal experience working in, and near, companies that learned those lessons the hard way. The lucky companies only lost information of financial value. In one instance, a security breach resulted in seven dead. Moreover, as president and principal analyst of the Enderle Group, Rob is a small businessman himself. In other words, he doesn’t just advice small businesses on security — he lives it.

The time to think about preparing for a disaster or other loss is before the loss has occurred. It is not a trivial process. He’ll start out by reviewing the layers of security you need and close with disaster preparedness.

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